Netflix House will open two locations in Texas and Pennsylvania in 2025 The entertainment complexes will give fans chances to interact with sets and games based on Stranger Things and Squid Game. danny gallagher Wed, Jun 19, 2024 Netflix Netflix announced that Dalla and King of Prussia, Pennsylvania will host the first incarnations of … Continue reading Netflix House will open two locations in Texas and Pennsylvania in 2025
By Jessica Bursztynsky March 24, 2023 Instacart is taking a big swing in its healthy food initiative. The grocery delivery platform announced today a handful of new offerings alongside with the White House Challenge to End Hunger and Build Healthy Communities Kickoff event. As part of its ongoing “Instacart Health” project, the … Continue reading Instacart announces new health offerings alongside White House partnership
By Andrew Bevan October 19, 2022 Like many of us during the COVID-19 lockdown, Pharrell Williams channeled a bit of Marie Kondo and began sifting through his belongings—no small feat, considering Williams owns 11 storage vaults filled with rare one-of-a-kind cultural artifacts that span the fashion and music heavyweight’s career. Feeling weighed down, Williams created … Continue reading Pharrell Williams launches a digital auction house for A-listers and collectors
Dmytro Spilka January 7, 2021 It was the election that has previously been dubbed ‘the battle for America’s soul.’ The age-old choice between Democrat and Republican seemed to move up a gear in 2020, as Donald Trump launched a fierce campaign to extend his presidency against former vice-president Joe Biden. The democrat nominee won on … Continue reading Marketing Their Way to the White House: Who Won the Battle of the Presidential Email Marketing Campaigns?
Brian Basilico December 10, 2020 Are you starting to get into the holiday spirit yet? If not, let me sing you a little tune. “Up on the house top click, click, click. How a website is like building a house.” I know that’s not how it goes, but that’s what we’re going to talk about … Continue reading Up On the Housetop Click, Click, Click – How a Website is Like Building a House
WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
James Hamar — June 16, 2018 — June 16, 2018 Free-Photos / Pixabay As the head of video production at Brightcove, I get asked all the time, “James, my customer is new to video and wants to know if they should staff up or hire an agency to start doing more with video. What should … Continue reading Should You Produce Video In House or Outsource?
Elizabeth Harr — July 25, 2017 — July 25, 2017 The goal of any brand strategy is to build a strong brand. That is because a strong brand—and an effective brand strategy—results in a higher return on investment for your marketing dollar. It is as true for professional services brands as it is for consumer … Continue reading Best Brand Strategy: Branded House or House of Brands?
Eric Webb — April 18, 2017 — April 18, 2017 We all know of Publishers Clearing House (PCH). Their annual sweepstakes draws a lot of attention. Started by a direct marketing firm to help drive subscriptions for publishers, it grew steadily from the 1950’s and expanded into selling merchandise as well. In 2006, they purchased … Continue reading Publishers Clearing House: Lessons in Audience Neglect
One of the largest users of people-based marketing, PCH first launched header bidding with the OpenX ad exchange this past summer. Barry Levine on February 14, 2017 Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among marketers, it’s also known as the holder of one … Continue reading Publishers Clearing House attributes 26 percent revenue lift to header bidding
