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Kristen McCormick January 8, 2022 Copyhackers founder Joanna Wiebe: “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal … Continue reading 24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)
Mike Kappel December 15, 2021 You have a great business idea. The best, really. But if you’re thinking about bringing it to life, your first question is bound to be about money. After all—whether you bootstrap, take out a loan, or seek a different financing option—you need money to start a business. So if you’re … Continue reading The Aspiring Entrepreneur’s #1 Question: “How Much Is This Going to Cost Me?”
Kristen McCormick December 13, 2021 Take a trip back to high school with me real quick. The day everyone looks forward to. The release of… the y e a r b o o k You paid to be in it. You paid to get your copy. And now it’s yours. But do you start at … Continue reading 16 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)
Susie Marino October 23, 2021 If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log … Continue reading Every PPC Metric Under the Sun (+How to Improve Each & Every One)
Tom Martin October 19, 2021 A recent article in the Economist discussing McKinsey & Co.’s PR struggle with their role in the unfurling of the opioid crisis suggests that a key facet of the firm’s marketing strategy difficulties is in fact the lynchpin in the product they sell: the firm’s model requires its consultants to … Continue reading The Strongest Question in Your Marketing Strategy Isn’t “How?” It’s “Why?
Susie Marino July 19, 2021 It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. If you’re running a display or video campaign, odds are that at some point, you’re going to run into … Continue reading 3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
Ashley Kimler December 9, 2020 After you’ve invested your time and resources planning and implementing an SEO strategy, it’s easy to get frustrated when you’re don’t see an increase in organic traffic, sales or leads. Businesses expect immediate results and stop their SEO too early, inevitably stifle campaigns with their own impatience, and don’t rectify … Continue reading 3 Little Known Reasons Why You’re Failing at SEO (+How to Win)
Neil Wood-Mitchell — February 26, 2019 Follow @ThreeMotionUK — February 26, 2019 PART I: WHY We’ve heard it a million times: if a picture is worth a thousand words, then imagine the value of video. Theory is nice – but research is better – and there’s plenty to support the case for video being the … Continue reading What the Heck Is Video Marketing Anyway? The Why, What & How…
Warren Knight — March 20, 2018 Follow @warrenknight — March 20, 2018 Technology has disrupted every part of our day to day lives. Regardless of whether you are the CEO of a charity, a construction business owner or a retail entrepreneur; embracing the future of business is never going to be easy. There was one … Continue reading Developing A Digital Mindset Shift From “Why” To “How”
Lisa Masiello — November 14, 2017 Follow @LisaMasiello — November 14, 2017 Stock photo A partner advisory board provides leadership in identifying, cultivating, and strengthening a technology vendor’s relationship and business interactions with the rest of their channel partner community, industry leaders and influencers, other IT vendors and potential clients. It also provides external guidance … Continue reading Growing Your Business with An Effective Partner Advisory Board. Here’s How.
