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by Brian Basilico May 16, 2016 Follow @bbasilicoMay 16, 2016 4 TV Stations and 3 Radio Stations Back when I was a kid I had to walk uphill to school … both ways … barefoot! Just kidding, but really we only had 4-5 TV stations and limited radio stations. We had rabbit ears on our … Continue reading How-To Get People To Listen Your Message: What’s In It For Me (WIIFM)
by Navneet Pandher March 22, 2016March 22, 2016 It’s everywhere; Twitter, Instagram, Facebook, Google +, YouTube. It was even named “Word of the Year” in 2012 by the American Dialect Society and added to the Scrabble Dictionary in 2014. Hashtags have revolutionized how we discuss, engage with brands, and discover on social media. Originally created … Continue reading Hashtags: A How-To on Social Media’s Most Popular Character
Warren KnightSeptember 28, 2015 Whilst some social media “experts” might suggest that there is no social media etiquette, I would have to disagree. I was contacted by LBC through a Twitter DM a couple of week ago, to go speak with them on their Saturday night radio show. The topic of conversation was surrounding the … Continue reading The “How-to” Guide of Social Media Etiquette
Virginia FrancoSeptember 2, 2015 Whether identifying companies to target or preparing for an interview, research is a critical component to any successful career strategy. Most career coaches and interviewing experts agree that researching a company is key to formulating astute interview questions; in large part because employers recognize that those who took the time to … Continue reading How-To Guide to Deep Dive Company Research
Noa Shavit December 5, 2014 Creating a website on your own wasn’t possible a few years back, especially if you wanted to do something more than a personal web page. Things have changed dramatically in the recent years, and now it is possible to create powerful websites (such as websites with an online store) … Continue reading How-To Create an Optimized E-commerce Site
Heather Smith November 30, 2014 Retailers investing in social media marketing are finding success in terms of brand awareness, engagement and sales. As many as 93% of marketers are using social media platforms like Facebook, Twitter, Pinterest and Instagram as part of their marketing efforts. New data is giving retail marketers more insights into … Continue reading How-To For Retailers: Maximizing Facebook Engagement With Images
