Tips for using AI in your email marketing and copywriting without losing the personal touch consumers crave. Liz Wilcox on August 1, 2024 It is 2024, and we’ve all heard how AI can improve our email marketing efforts. But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize … Continue reading How to use AI in email marketing without losing the human touch
Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad “We missed the mark with this video, and we’re sorry,” the company told AdAge. will shanklin Contributing Reporter Updated Fri, May 10, 2024 Apple Apple has reportedly apologized for its tone-deaf “Crush!” ad that sparked a furious backlash with artists, musicians … Continue reading Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad
OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing. Jim Ewel on May 9, 2024 AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to OpenAI … Continue reading Human + machine = marketing powerhouse: How AI empowers the marketing generalist
April 30, 2024 AI chatbots are taking over customer service, but most of us would rather wait for a human Live agents are perceived as being better than bots at most customer service tasks, especially when frustrated consumers are looking for a little empathy. BY Christopher Zara “Please hold for the next available agent.” For busy … Continue reading AI chatbots are taking over customer service, but most of us would rather wait for a human
Amazon to pay $1.9 million to settle claims of human rights abuses of contract workers The money will be split among 700 laborers. Lawrence Bonk Fri, Feb 23, 2024 jokuephotography via Getty Images Amazon will pay out $1.9 million to more than 700 migrant workers to settle claims of human rights abuses following exploitative … Continue reading Amazon to pay $1.9 million to settle claims of human rights abuses of contract workers
Despite impressive gains, AI tools remain narrow and flawed — an “artificial human intelligence” with enduring human limitations. Scott Gillum on February 15, 2024 Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive … Continue reading Why AI will have the faults of human intelligence (DD)
By Alison Taylor February 06, 2024 Corporate values aren’t optional, and they’re more controversial and contested than ever. Legal compliance no longer offers a solid foundation for efforts to run an ethical business. On the other hand, aiming to base your values and commitments on the full range of stakeholder pressures and demands is … Continue reading Why all workplaces should focus on human rights
As genAI becomes more advanced, we must balance consumer closeness and human understanding with the power of large language models. Chris Robson on January 29, 2024 Since the early large language models (LLMs), Google’s BERT and OpenAI’s GPT-2, were released five years ago, the world of automation has never been the same. These AI technologies … Continue reading Still human: Why consumer closeness matters in an AI-driven world
AI may reduce the effort required to create marketing assets, but outsourcing expert perspective is a big mistake. Ali Schwanke on November 15, 2023 AI is everywhere, filling the web with content that often lacks the depth, nuance or forward-looking angle of expert insight. While tools like ChatGPT can supplement expertise with efficiency and creativity, … Continue reading Thought leadership: The human element your marketing needs
Or is it artificial intelligence minus human intelligence = failure? Scott Gillum on June 28, 2023 When responding to questions about AI replacing humans in certain roles, most “experts” claim that AI will replace some jobs but will be a much more valuable tool for augmenting human intelligence and ability. What if they are wrong? … Continue reading Artificial intelligence + human intelligence = success
