Learn how to appeal to the rational and emotional needs of B2B customers and first-party data’s role in enabling meaningful connections. Alicia Arnold on November 6, 2023 In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook … Continue reading Humanizing B2B: The key to better customer experience
Tag Archives: Humanizing
How Humanizing Virtual Assistants Earns Consumer Trust
How Humanizing Virtual Assistants Earns Consumer Trust by Laurie Sullivan @lauriesullivan, January 2, 2020 Giving human qualities — both emotionally and visual, physically — to virtual assistants could prompt people to reveal more personal information to brands than they otherwise would, according to a multi-phase study led by researchers in computer science and mathematics. It also … Continue reading How Humanizing Virtual Assistants Earns Consumer Trust
3 Tips for Humanizing a Remote Workplace
Jared Atchison — February 18, 2019 — February 18, 2019 The remote workplace used to be a thing of the past. Very few people worked from home, and you’d be hard pressed to find someone who was working from home and thriving. All that has changed with the technological leap we’ve taken over the past … Continue reading 3 Tips for Humanizing a Remote Workplace
Design-Centric MSP Programs: Simplifying and Humanizing Talent — Part 1
Len AprilAugust 26, 2015 Redesigning business through design thinkingWith innovation dominating the competitive drive of 21st-century organizations, the pyramidal command-and-control model is no longer effective. In our July 28 article, we looked at how thought leaders are moving toward an integrated network structure (a “team of teams”). Design thinking, which Jon Kolko proclaims has come … Continue reading Design-Centric MSP Programs: Simplifying and Humanizing Talent — Part 1
Don’t be A Zombie: Humanizing Content for the Living
By Mike Beauchamp, Published October 8, 2014 Conversation and context, the two C’s before content When you’re talking to someone, the context often serves as a bit of common ground to start the bonding; online the only thing you have in common for sure is that you are human and sharing a particular situation. If … Continue reading Don’t be A Zombie: Humanizing Content for the Living
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