Tag Archives: humans

In a world of AI and digital shortcuts, humans crave human interaction

In today’s Soapbox, when it comes to customer service, businesses can’t forget the importance of human interaction. Greg Heist on September 18, 2019 With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be … Continue reading In a world of AI and digital shortcuts, humans crave human interaction →

Martech can deliver personalized consumer experiences, but humans are still required

Marketing Technology

The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer relationship. April Mullen on March 11, 2019 In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name … Continue reading Martech can deliver personalized consumer experiences, but humans are still required →

How to Write Your Resume for Humans and Bots – 3 Resume Trends for 2019

Career Resume

Virginia Franco — March 3, 2019 Follow @VAFrancoResumes — March 3, 2019 Today’s job searchers face an unexpected dichotomy – a job search that requires them to blend technology with methods as old as time. While somewhere between 70 percent and 85 percent of people found roles as a result of social networking and referrals, … Continue reading How to Write Your Resume for Humans and Bots – 3 Resume Trends for 2019 →

The Psychology of Processes: How to Work with Imperfect Humans

Business Process

Benjamin Brandall — February 28, 2018 — February 28, 2018 Humans are responsible for 70% of airplane crashes, 90% of car wrecks, and 90% of workplace accidents. But people are also a core part of business. The same factors that make humans irreplaceable — nuanced judgment, emotion, and creativity — also make humans a pain … Continue reading The Psychology of Processes: How to Work with Imperfect Humans →

3 ways humans can do PPC better than machines alone

Artificial Intelligence

AI may be leading the wave of new AdWords capabilities but humans can still add a ton of value to campaigns. Artificial Intelligence is a hot topic in PPC but until the machines fully take over day-to-day account management, there are a few key areas where human PPC pros can still add a lot of … Continue reading 3 ways humans can do PPC better than machines alone →

Career Competencies Where Humans Win, Hands Down

Career Development

Daniel Burrus — December 11, 2017 Follow @DanielBurrus — December 11, 2017 Tumisu / Pixabay The robots are coming! That well-worn phrase used both in fiction and serious journalism encapsulates a fear that many share—that machines of all sorts are poised to take over every function and responsibility formerly performed by mere mortals. I have … Continue reading Career Competencies Where Humans Win, Hands Down →

How bots ruin on-site experiences for real humans

Customer Experience

Contributor Liad Agmon explains why the problem of fake web traffic extends far beyond advertising. Liad Agmon on March 3, 2017 From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now accounting for a majority of online traffic, they have … Continue reading How bots ruin on-site experiences for real humans →

This is Not a Job for Humans

PPC Campaigns

by Craig Scribner Follow @craig_scribnerAugust 17, 2016 The very last week that I worked as a web analyst for a Kansas City agency, a toxic email was thrown over the wall from the marketing side to ours. It was quickly passed like a hot potato until it landed in my lap. The ask: could we … Continue reading This is Not a Job for Humans →

Company Training: Humans vs Machines

Training

by Brian Calhoun June 10, 2016June 10, 2016 In today’s electronic world, companies have moved from traditional Instructor Lead Training (ILT) to the more convenient and low-cost options of Learning Management Systems (LMS) and Web Based Training (WBT) courses. As a leader in training and documentation for almost twenty years, I still feel that a … Continue reading Company Training: Humans vs Machines →

Optimizing for Humans vs. Conversions: The Great Throwdown of 2016

Conversion Optimization

by Marc Hummel March 6, 2016 Follow @realmarchummelMarch 6, 2016 User experience (UX) optimization and conversion rate optimization (CRO). They both utilize testing software, employ creative data geeks, with an eye toward improving business results. But where does the common ground end? Where do things get nasty? Does it always, always, always have to come … Continue reading Optimizing for Humans vs. Conversions: The Great Throwdown of 2016 →