by Brian Calhoun June 10, 2016June 10, 2016 In today’s electronic world, companies have moved from traditional Instructor Lead Training (ILT) to the more convenient and low-cost options of Learning Management Systems (LMS) and Web Based Training (WBT) courses. As a leader in training and documentation for almost twenty years, I still feel that a … Continue reading Company Training: Humans vs Machines
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Optimizing for Humans vs. Conversions: The Great Throwdown of 2016
by Marc Hummel March 6, 2016 Follow @realmarchummelMarch 6, 2016 User experience (UX) optimization and conversion rate optimization (CRO). They both utilize testing software, employ creative data geeks, with an eye toward improving business results. But where does the common ground end? Where do things get nasty? Does it always, always, always have to come … Continue reading Optimizing for Humans vs. Conversions: The Great Throwdown of 2016