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Tag Archives: Hurdles

How to clear 5 hurdles to AI adoption in marketing analytics

Tackle key challenges like data complexity, cost and skills gaps with a practical, use-case-driven approach. Matthew Greitzer on January 20, 2025   AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds the promise of revolutionizing the field by:  Enabling significant performance improvements. Unlocking untold … Continue reading How to clear 5 hurdles to AI adoption in marketing analytics

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies by Ray Schultz , Columnist, January 8, 2021 B2B marketers are seem reasonably satisfied with their tech stacks. But they face challenges when adding new systems, according to Marketing Technology Implementation From the B2B Perspective, a study by RollWorks, in partnership with Ascend2.  Of the … Continue reading Tech Stack Headaches: B2B Marketers Face Hurdles When Adding Technologies

Homegrown Marketing: The Hurdles To Localized Messaging

Homegrown Marketing: The Hurdles To Localized Messaging by Ray Schultz , Columnist, September 3, 2020 In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right?  That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a study by Forrester. For one thing, it is … Continue reading Homegrown Marketing: The Hurdles To Localized Messaging

5 hurdles RCS messaging has to overcome for universal adoption

What’s the hold up with using RCS to send rich media messages and host group chats across all mobile devices and networks right out of the box? Well, a lot actually. Henry Cazalet on February 14, 2019 Rich Communication Services messaging has been widely anticipated as a replacement to the clunky and outdated text message … Continue reading 5 hurdles RCS messaging has to overcome for universal adoption

3 Hurdles Service-Based Businesses Will Encounter in 2017

Sarah Jordan — January 20, 2017 Follow @http://www.twitter.com/sarahmcjordan— January 20, 2017 In an increasingly digital world, businesses must be more tuned in than ever to what their customers want and how they want to get it. The ecommerce industry is ever-growing, and has helped level the playing field for smaller retail businesses to capture online … Continue reading 3 Hurdles Service-Based Businesses Will Encounter in 2017

4 Hurdles to Strategic Execution

by Clive Keyte Follow @intrafocusUKOctober 23, 2016 In their book ‘Blue Ocean Strategy’ W.Chan Kim and Renee Mauborgne describe four organisational hurdles to strategy execution. Their description relates to the implementation of a Blue Ocean Strategy but in truth it applies equally to any strategy. The four organisational hurdles are: 1. Being wedded to the … Continue reading 4 Hurdles to Strategic Execution

Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential

by Tobi Elkin@tobielkin, September 21, 2016 While marketers and agencies are committed to leveraging data throughout their businesses, the findings of a new whitepaper indicate that a lack of talent and pervasive functional silos are preventing them from making the most of data. The IAB (Interactive Advertising Bureau) Data Center of Excellence and DMA (Direct … Continue reading Talent Shortage, Organizational Silos Are Hurdles To Delivering On Data Potential