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Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. Mike Pastore on February 20, 2025 A lack of resources in several key areas is hindering the ability of marketing teams to drive revenue, growth and customer acquisition, according to a new report from the CMO Council. … Continue reading CMOs say lack of resources is hurting growth opportunities
Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences. Raj Sivasubramanian on January 20, 2025 Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely … Continue reading Are your CX metrics hurting your customer experience?
Years and years of research have found that diverse companies perform better. So why are companies gutting their DEI initiatives? Constantine von Hoffman on February 20, 2024 In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this … Continue reading The war on DEI is hitting marketing and hurting business
By Emily Guy Birken April 29, 2023 Financial media delights in scolding people for their money mistakes. Whether you are listening to a podcast in which the host is dumbfounded by a caller’s total debt or reading the countless hand-wringing articles lamenting the average person’s lack of retirement savings, the message is clear: Shame … Continue reading Here’s how perfectionism may be hurting your bottom line
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. Greg Krehbiel on December 29, 2022 “The curse of knowledge” is a cognitive bias that occurs when you understand something and then assume everyone else understands it … Continue reading How ‘the curse of knowledge’ may be hurting your business and what to do about it
Automation layering helps improve advertiser control and boost performance for new ad engine innovations like RSAs. Optmyzr on October 13, 2022 After years of perfecting ad optimization strategies for expanded text ads (ETAs), advertisers must now re-learn optimization for responsive search ads (RSAs), the new default ad text format on Google since July 2022. … Continue reading 5 ways you’re hurting account performance when it comes to RSAs
Quality is improving but there’s a big problem with AI inventing facts. Constantine von Hoffman on August 22, 2022 Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content written by machines for people? Has AI-generated content gotten to … Continue reading Can you use AI-generated content without hurting your page rankings?
David Hunter April 30, 2021 If this past year has taught business owners anything, it is that search engine optimization (SEO) is a big deal. Perhaps more so, too, for local businesses. SEO is a great way to get more revenue at little to no cost, which makes it appealing to local businesses who may … Continue reading 7 Things That Could be Hurting Your [Local] Search Engine Ranking: And What to Do About It
Jayson DeMers — June 4, 2020 Most managers have some level of vested interest in monitoring their employees. With remote teams, it’s important to have some clear gauge for how your employees are performing, since you won’t be there to monitor them in person. If you’re interested in improving productivity, you’ll need some way to … Continue reading 5 Tips for Monitoring Employees Without Hurting Morale
Max Palmer — October 16, 2019 As an entrepreneur, having a presence on social media is a must. Even if you believe you’re using social media wisely — after all, you have a decent number of followers — there may be ways you’re undermining your efforts without even realizing it. To guarantee you’re getting the … Continue reading 10 Ways You’re Unknowingly Hurting Your Social Media Efforts
