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Tag Archives: Hyperlocals

The Problem With Native Advertising for Hyperlocals

Advertisement Mistakes

by Scott Barnett Follow @scottabarnettSeptember 30, 2016 Jeff Jarvis recently posted about his concerns surrounding native advertising. He concludes that there is a problem with native advertising and that it is not the solution to the publisher revenue challenge. He proposes the following solution in his article: We have to shift from reach to relevance, … Continue reading The Problem With Native Advertising for Hyperlocals →

How Should Hyperlocals View Social Networks?

Local Marketing Automation

by Scott Barnett April 29, 2016 Follow @scottabarnettApril 29, 2016 There has been significant debate regarding the future of journalism relative to the disruption from social networks. An interview with Jeff Jarvis where he argues that publishing is not dying and that publishers need to learn how to work with social networks interested me, and … Continue reading How Should Hyperlocals View Social Networks? →

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