Elliot Begoun July 16, 2021 Let’s continue our deeper investigation into the critical characteristics of a Tardigrade brand. The second of the ten traits is that Tardigrade brands have a well-formed growth hypothesis. What is a growth hypothesis? I will start with what it is not. It is not static, it is not revenue-centric, and … Continue reading The Tardigrade Growth Hypothesis
Joshua Partogi — October 17, 2019 Hello awesome people. It’s me again with a new learning from within a Scrum team. The development team I was working with around 3 months ago challenged the Product Owner about the User Story she brought into the Sprint Planning. As a Scrum Master facilitating the Sprint Planning, I … Continue reading How to Write the Product Backlog Item as Hypothesis
Elliot Begoun — May 8, 2019 Follow @intertwinegroup — May 8, 2019 Canva.com Could you do me a favor? Open your investor deck and go to the slide that includes the size of the market and the percentage of it that you plan to capture. Now, move your finger to the top righthand corner of … Continue reading Do You Have a Real Growth Hypothesis?
by Kevin Ho June 13, 2016June 13, 2016 I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas, jot down my favorite ones, and then come into work the next day ready to add a … Continue reading The 3 Step Formula for Creating an A/B Testing Hypothesis
