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April 18, 2024 Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE The Denver-based company, which works with popular retailers such as Best Buy and Home Depot, will further test investor appetite for tech-focused public offerings. BY Michael Grothaus Today, another tech company is going public. This time it’s Ibotta Inc, … Continue reading Ibotta IPO: Stock price closely watched today as Walmart-backed marketing platform lists on NYSE
Ibotta Shifts To Brand-Awareness Spending by Sarah Mahoney , Staff Writer @mahoney_sarah, August 21, 2023 The following was previously published in an earlier edition of D2C Insider. Rising grocery prices have given Ibotta, the decade-old savings platform, a new way to look at marketing. The Denver-based company has been rebalancing its brand-versus-demand budgets, hoping to build … Continue reading Ibotta Shifts To Brand-Awareness Spending
