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September 09, 2024 Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it Unlike many of its peers, Allbirds has moved beyond deceptive net-zero claims. BY Christopher Marquis Many companies’ net-zero and decarbonization plans are often more about greenwashing than real progress. Delta Airlines, for example, once claimed to be “the world’s first carbon-neutral … Continue reading Greenwashing is rampant among many iconic brands. Here’s how Allbirds avoids it
July 20, 2024 How marketing made AR-15 rifles iconic in America The AR-15 platform has obtained a foothold in civilian culture unlike any weapon before it, experts say. BY Reuters Conservative politicians pose with AR-style rifles for Christmas card portraits. Churches in deep-red states give them away at raffles. Demonstrators on both sides of the political … Continue reading How marketing made AR-15 rifles iconic in America
By Steven Melendez March 20, 2023 Starting Monday, Coca-Cola is inviting fans to harness AI tools to create new designs around some of its most famed images, including the classic contoured bottle, soda-guzzling polar bears, and even Santa Claus himself. A new Coca-Cola website enables visitors across 17 countries, including the U.S., to select … Continue reading Coca-Cola invites fans to create AI art with its iconic imagery
By Michael Grothaus August 08, 2022 Brick-and-mortar Toys “R” Us stores are back! Well, kind of. Macy’s has announced the opening of Toys “R” Us stores at its retail locations in nine states, and stores in another 19 states are set to open before the holiday 2022 shopping season. Some background: The iconic … Continue reading Toys ‘R’ Us locations: Full list of Macy stores where the iconic toy retailer has reopened
Xanterra is using a customer “Golden Record” to deliver on its promise of personalized customer experiences. Jacqueline Dooley on June 23, 2022 Swiftcurrent Lake in the Many Glacier region at Glacier National Park. Image provided by Xanterra. Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share … Continue reading How unifying customer profiles is paying off for this iconic travel brand
