Andrew Zola November 5, 2021 Danny144 / Pixabay As a novel coronavirus swept the world in early 2020, thousands of software developers began working from home. Many did so on short notice, under difficult and stressful conditions, feeling frustrated and insecure. However, others used this remote work opportunity with optimism and turned their temporary limitations … Continue reading From Idea to Full-Fledged Product Through Accidental User Needs Identification
Laura Patterson October 25, 2021 Several times every week we have conversations with customers about measurement, metrics, dashboards and scorecards. Given that today, almost everyone is able to click on some kind of Martech or CRM tool and produce a data report, you might wonder why this topic keeps surfacing? Because CMOs and by extension … Continue reading How to Make Sure Your Dashboard Passes the Test: One Good Idea
Laura Patterson September 16, 2021 Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the … Continue reading How to Lower Your Risk of Entering a New Market: One Good Idea
Keenan Guiet June 17, 2021 Marketing gurus and bloggers have presented affiliate marketing as a “get rich quick” scheme. Which is literally the million dollars question about it. And to be fair, yes, affiliate marketing can make you earn those big bucks if done correctly. Nonetheless, just because you can get an affiliate link doesn’t … Continue reading When Is It (And When Is It Not) a Good Idea to Be an Affiliate Marketer?
Wendy Marx May 8, 2021 Branding yourself isn’t a slam dunk, especially when starting out in a new career. How do you create a personal brand and find your audience? It’s a painstaking, slow process. But a new tool has arrived that makes it easier. The name of this new tool? Clubhouse. A quick note: … Continue reading Why Branding Yourself with Clubhouse Is the Best Idea Ever
Daniel Burrus April 20, 2021 We’ve seen cycles come and go—everything from music trends that emulate days gone by to past decades of fashion making a comeback. It is evident that cycles are all around us. As a business leader, how do you turn cycles into your advantage, and better yet, what industries will benefit … Continue reading From Trend Watching to Idea Wrangling: How to Turn Cycles Into Action Plans
Joel Goldstein October 23, 2020 Coming up with a brilliant new product idea is a thrill like none other. However, the true work begins after you’ve come up with your big idea. Bringing a product out of the idea phase, through the creation process, and into retail stores is challenging. These 9 steps provide a … Continue reading 9-Step Blueprint to Develop a Brilliant New Product Idea
Steven Imke October 6, 2020 Just as most nascent entrepreneurs think that banks are the only way to fund their startups, most entrepreneurs with a new product idea also think they have to develop a manufacturing and distribution company for their invention. For most inventors with a new product idea, they are far better to … Continue reading How to License Your New Product Idea
Steven Imke August 23, 2020 As a mentor to thousands of clients over the years, one question I get most of the time is to render an opinion about the client’s business idea. The process that I recommend to assess or validate a business idea starts with defining your core hypotheses, followed by identifying the … Continue reading How to Validate a Business Idea Before You Start
Jonathan Crossfield August 19, 2020 An often requested feature from Sked Social customers is the ability to automatically repetitively repost content. There’s one simple reason Sked won’t add this feature: it’s not good practice. What some marketers would love to do is to load up a batch of posts into their scheduler of choice and … Continue reading Stuck on Repeat: Why Automatic Reposting Is a Bad Idea
