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Beyond customers, you have payers, deciders and users. Avoid costly targeting mistakes by focusing on the right roles and profitability. Zac Stucki on October 30, 2024 I was approached by a pair of founders at an event the other day. They are struggling to grow their business. I started with my usual first question, … Continue reading The biggest ideal customer profile mistakes businesses make — and how to fix them
A step-by-step workshop approach to defining the key ‘entry points’ where your product or service can solve customers’ pressing pains. Eric Holmen on May 9, 2024 Understanding the “entry points” where your ideal customers first experience the acute pains your product or service can solve is critical for marketing success. An entry point is … Continue reading How to turn your ideal customer’s pain points into entry points
Struggling to attract quality B2B leads? Learn to build an effective ICP, integrate it into your strategy and avoid common mistakes. Michael Maximoff on January 26, 2024 Generating revenue growth is the ultimate goal for any B2B founder. While many other metrics matter, revenue is what enables success. Do you know what drives revenue growth? … Continue reading How to develop a winning B2B ideal customer profile
By Shirley Romig August 28, 2022 I have uncanny timing in switching industries right before a crisis. Over the past 20 years, I’ve learned that careers are like roller coasters: There will be highs and lows, and none of them are permanent. What shapes how we feel during this crazy ride is … Continue reading Why economic downturns are the ideal moments to take a risk
Karl Sakas January 7, 2022 Stuck on a decision? Consider your Ideal Outcome vs. your Minimum Acceptable Outcome. A client reached out asking for advice on a tough decision they needed to make—they’d tried working through it on their own, but they couldn’t make a decision. They told me about their dilemma and I immediately … Continue reading Stuck Making a Big Decision At Your Agency? Consider Your Ideal Outcome vs. Minimum Acceptable Outcome
Brian Shivraj August 26, 2021 Do you see the part social media plays in your life? The use of Facebook, Instagram, Twitter, and Snapchat has become an integral part of our lives, and there is no denying it. Did you know that more than 20% of the entire world’s population have their profiles on Facebook? … Continue reading 5 Steps to Developing Your Ideal Social Media Strategy
Alejandra Zilak August 6, 2021 Quick. What’s the first thing you think about when some of your favorite businesses come to mind? If you’re into places like Sprouts and Whole Foods, your first instinct may be to think about organic, fair trade products. If you’re a caffeine addict, you may immediately think of the comfort … Continue reading 21 Inspiring Mission Statement Examples That Captivate Ideal Buyers (+ Template)
Susan Friesen April 8, 2021 4 Easy Steps to Refresh Your Blog to Get More Qualified Leads If you have a blog, you know that creating fresh, valuable content is key to your overall success. By posting well-written content on a regular basis, you’ll improve your search rankings and drive traffic to your business. But … Continue reading How to Create Blog Content to Attract Your Ideal Target Audience
Laura Bailey-Wickins March 17, 2021 Business owners around the world are asking themselves this very question: should I market my B2B company on LinkedIn? Well, let me start off this article with a few facts: So my simple answer to this question is a resounding yes. The platform has evolved since its inception in 2002. … Continue reading 3 LinkedIn Lead Gen Tools Ideal for B2B Companies to Market Themselves
Karen Repoli October 13, 2020 Part of your marketing effort is sharing your philosophy and coaching style with your followers in the hopes that they will get to know, like, and trust you enough to become a client or purchase your product (marketing in a nutshell). As with any comprehensive marketing plan, it needs to … Continue reading 3 Tips to Connect With Your Ideal Client
