Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2024 On the heels of the UK’s Competition and Markets Authority (CMA) creating a “standstill period,” where Google must address concerns raised around its proposed Privacy Sandbox changes, the ad industry group IAB Tech … Continue reading Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
15% Of Bing AI Chatbot Sessions Intended To Generate New Content: Microsoft by Laurie Sullivan @lauriesullivan, March 9, 2023 Microsoft has released a progress update, a month after it launched its Bing AI chatbot. The technology now has more than 100 million daily active users in a little over a month following the launch, as Microsoft … Continue reading Microsoft Identifies Creative Search Behavior As More People Adopt Bing AI Chatbot
Microsoft Identifies TikTok Vulnerability Allowing One-Click Account Hijacking by Laurie Sullivan , Staff Writer @lauriesullivan, August 31, 2022 Microsoft’s security team has found a vulnerability in the TikTok Android app. The 365 Defender Research Team on Wednesday explained in a post how the one-click exploit could have allowed hackers to hijack millions of accounts. “The vulnerability, … Continue reading Microsoft Identifies TikTok Vulnerability Allowing One-Click Account Hijacking
Semrush Data Identifies Nuances In Number Of Keywords Per Search by Laurie Sullivan , Staff Writer @lauriesullivan, April 7, 2022 The number of keywords people use to find information across the internet continues to change. Fifty-one percent of searches in 2021, analyzed for a study published by Semrush, contained between one and two keywords, while 43.3% … Continue reading Semrush Data Identifies Nuances In Number Of Keywords Per Search
Here’s why marketers need to know which channels and events contribute most to the bottom line. Jacqueline Dooley on April 5, 2022 Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. The responsibilities inherent in marketing attribution … Continue reading Marketing attribution: What it is, and how it identifies vital customer touchpoints
Yelp Search Filter Identifies Local Businesses With Virtual Offerings by Laurie Sullivan @lauriesullivan, May 4, 2020 In a series of features introduced Monday, Yelp now supports a search filter for companies offering virtual services such as yoga classes at 24/Hour Fitness, as well as therapy sessions, tax services, or tutoring sessions at other nearby businesses. … Continue reading Yelp Search Filter Identifies Local Businesses With Virtual Offerings
Search Data Identifies When A Company Might Relocate by Laurie Sullivan @lauriesullivan, April 30, 2018 Developers at the Economic Development Authority in Western Nevada (EDAWN), a nonprofit regional economic investment authority chartered with attracting companies to Reno, Nevada, have developed a platform that can identify when companies have an interest in relocating. EDAWN’s platform, built … Continue reading Search Data Identifies When A Company Might Relocate
Ignite Search Tool Identifies Average-Joe Influencers For Brands by Laurie Sullivan @lauriesullivan, February 20, 2017 A tool that will become available this week from Insightpool allows marketers to search through a database of more than 600 million social profiles from across Twitter, Facebook and other sites to find the best individuals to become influencers for … Continue reading Ignite Search Tool Identifies Average-Joe Influencers For Brands
Investments in multiscreen advertising continue to rise, but a study from Jivox suggests that marketers still don’t know how to dig out the deep data required for successful campaigns. Lack of technology and skill as well as high costs contribute to the slowdown. The survey found that investments in multiscreen ads continues to rise. In … Continue reading Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments
