How do you find the right affiliate partners for your brand? Columnist James Collins walks you through four steps you should take to determine which publishers will help you reach your business objectives. James Collins on October 27, 2017 Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. … Continue reading How to identify the best publishers to help you achieve your business goals
Allen Finn — October 10, 2017 — October 10, 2017 Quality Score is the straw that stirs your paid search drink. At the keyword level, it’s the perfect measuring stick: it tells you whether your copy is relevant, how stoked prospects are about your landing page, and the rate at which viewers click your ads. … Continue reading How to Identify Your Most Valuable Keywords (& Find More)
By Joe Ryan September 12th, 2017 Synopsis: Negative SEO can highly affect your website’s performance. Read on to know how you can identify and prevent it. Are you a victim or vulnerable to negative SEO? Don’t be caught off-guard. There are so many people who want to bring you down; therefore there is every reason … Continue reading 5 Ways You Can Identify And Prevent Negative SEO
Peter Sheldon — August 9, 2017 Follow @magento — August 9, 2017 JuralMin / Pixabay Any savvy ecommerce company understands the importance of using data to grow faster and more efficiently. While every merchant’s journey is different, one thing always proves true: All customers are not created equal. A high-value, loyal customer can easily generate … Continue reading 4 Ways Analytics Identify and Engage Customers
Trisha Winter — June 27, 2017 Follow @Trishawinter — June 27, 2017 So you’re sold on the value of referral partners, but who do you recruit? You could go after individuals or large entities that are willing to enable their sales teams to pass you referrals. Both are credible approaches, but first you need to … Continue reading Building a Referral Partner Channel: Step 1 – Identify Potential Partners
Ross Shanken — April 27, 2017 Follow @RossShanken— April 27, 2017 Many marketers face the continued threat to customer acquisition of the self-educating buyer and its potential impact on their businesses. You could have the best inbound marketing program in the world, but it will likely be ineffective when it comes to influencing this segment … Continue reading 5 Ways to Identify and Convert “Self-Educating Buyers”
Vitaliy Verbenko — April 18, 2017 Follow @helpracing— April 18, 2017 If you’ve ever hired for a customer service position, you know how important it is to settle on the right candidate. And since customer service employees are the face and voice of your brand, it’s definitely something that you can’t afford to get wrong. … Continue reading 10 Important Customer Service Skills (and How to Identify Them)
Contributor Brian Wood from Wayfair.com shares data which suggests that title tags that perform well in paid search don’t necessarily indicate winning SEO titles. Brian Wood on March 29, 2017 Title tags are a meaningful on-page ranking factor and are among the most influential factors in determining click-through rate (CTR) from search engine results … Continue reading Study: PPC cannot accurately identify winning organic titles
By Liz Farquhar January 25th, 2017 As the paid search landscape has become more competitive, Google has simultaneously made campaigns increasingly more complicated and more expensive. While intent-driven core keywords are considered the Holy Grail for results-driven paid search campaigns, there are often better (less expensive) long tail keywords that have far reaching benefits for … Continue reading Top 3 Ways To Identify Long Tail, Intent Driven Keywords For PPC
Jannike Ohsten — November 22, 2016 Follow @Babington_Ltd— November 22, 2016 When recruiting for your next accountant, you’ll want to narrow down your candidate pool to only the best and brightest. So, what exactly should you be looking for, and how do you go about finding the perfect combination of qualifications and skills? Essential qualifications … Continue reading How to Identify the Best Accounting Candidates
