by Bob Apollo Follow @bobapolloSeptember 27, 2016 Traditional market segmentation is usually based around the core demographic attributes of company size, sector and location: for example, we might choose to target medical equipment companies turning over £100-250m located in the South East of England. But, as many sales organisations have learned, this simple approach to … Continue reading When Demographics Aren’t Enough: How to Identify Your Ideal Customers
by Darleen DeRosa Follow @onpoint_llcAugust 13, 2016 Have you ever wished you could clone your most effective leaders? There’s a better way: Using competency models. Competency modeling is a way to clarify the skills and behaviors that are common denominators among your best performers so you can identify and develop those same leadership characteristics in … Continue reading How To Use Competency Models to Identify Leadership Characteristics
By Joe Cox July 25th, 2016 Social media has changed the way we shop for services and products. According to Hubspot, consumers are a whopping 71% more likely to buy from a company if a social connection has recommended them on social media. This is brand advocacy and it happens all the time, unprompted and … Continue reading 11 Techniques To Identify Your Brand’s Evangelists
by Jean Moncrieff April 25, 2016 Follow @eyejeanApril 25, 2016 One of the fundamental elements of any good marketing strategy is a well defined target audience. Casting a wide net and attempting to attract any business that remotely matches your offering is by no means an effective strategy. Often companies hungry for growth pursue this … Continue reading 4 Steps to Identify Your Ideal Customer
By Heba Hosny February 2nd, 2016 “Turn strangers into friends Turn friends into customers And then… do the most important job: Turn your customers into salespeople.”Seth Godin – Flipping The Funnel This timeless quote is the foundation upon which influencer marketing is built. While a business may enjoy a countless number of brand advocates, influencer … Continue reading Influencer Marketing 101 – How to Identify and Track Influencers (Part 1)
by Brent Carnduff December 12, 2015 Follow @BrentCarnduffDecember 12, 2015 Search Engine Optimization (SEO) should not be looked at as a “one and done” project – instead it should be part of a broader, on-going marketing plan. Unfortunately, when it comes to on-going SEO, many DIY marketers are given the generic advice to “create great … Continue reading How To Identify Your “Almost Ranking” Keywords For Quick SEO Wins
by Jorgen Sundberg November 8, 2015 Follow @jorgensundbergNovember 8, 2015 Blogging – do you love it or do you love it? For those converted to the church of blogging, you can’t deny the results it can generate for your business, 24 hours a day, 7 days a week. A blog post is part of the … Continue reading 11 Free Blogging Tools to Help You Identify and Understand Your Audience
Vinny AlvesOctober 5, 2015 So you’ve finally decided what the focus of your website should be and are ready to set up your WordPress install. You now need to select your theme and a series of plugins to build upon the core functionality you get from WordPress out of the box. With thousands of options … Continue reading How to Identify Good WordPress Plugins in 4 Easy Steps
Christopher PennSeptember 21, 2015 Thought leadership is a central principle in effective public relations. By becoming a thought leader, you can shepherd your industry’s overall direction in a collaborative PR environment, or take the lead in an innovative PR environment. What does it mean to be a thought leader, and how do you become one? … Continue reading Identify Trends to Become a Thought Leader
Stephanie WhartonJuly 5, 2015 Working with a limited marketing budget has never been an easy feat for any brand. But, thanks to social media, this obstacle has become much more manageable in recent years. Organic beverage brand Suja Juice, which got its start in 2012, is active proof of that. Instagram, in particular, has emerged … Continue reading How To Identify And Retain Loyal Instagram Fans
