Tag Archives: Identifying

Best of the Bot: Identifying the latest trends in digital marketing

Digital Marketing

Best of the Bot: Identifying the latest trends in digital marketing See how MarTechBot responds to a prompt; and how the prompt could be improved. MarTechBot on October 4, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech layered on top of ChatGPT. The … Continue reading Best of the Bot: Identifying the latest trends in digital marketing →

Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote

B2B B2C Trends

Identity resolution platforms, zero-party data, data clean rooms and community building were among the approaches discussed during the conference kickoff. Chris Wood on March 28, 2023 Even with increasing privacy restrictions, marketers can still get the data they need to identify customers and personalize communications. This was one of the main themes of the keynote … Continue reading Identifying B2B and B2C consumers in a privacy-driven environment: The MarTech Conference keynote →

Kick the Year Off Right by Identifying, Assessing and Mitigating Risk in Your Contracts

Risk Management

David Parks January 8, 2021 In one of my earlier blogs, I discussed how you should make the case for modern contract management. Hopefully, those arguments were so compelling that you now have the budget and staff you need to take over the world. If that seems slightly out of reach, I hope you at … Continue reading Kick the Year Off Right by Identifying, Assessing and Mitigating Risk in Your Contracts →

5 Strategies for Identifying Business Opportunities

Business Strategy

Greg DeLine December 8, 2020 Few aspects of entrepreneurship evoke as much excitement as identifying business opportunities that others have seemingly overlooked (or missed entirely). The experience feels a bit like finding an item in one of those kids’ “hidden object” pictures: Suddenly, you see something that wasn’t apparent just moments before, and you’re filled … Continue reading 5 Strategies for Identifying Business Opportunities →

Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them

Startup Success

Mike Kappel — June 5, 2019 Follow @PatriotSoftware — June 5, 2019 Starting a business comes with a number of risks. Heck, opening a business is a risk within itself. According to one source, one out of five business fail in their first year. And, 50% of small businesses fail after the first five years. … Continue reading Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them →

4 Mistakes to Avoid when Identifying Influencers for Your Brand

Influencer Marketing

Jessie Butner — May 31, 2019 Follow @JessGoFish — May 31, 2019 With brands such as General Mills spending up to a third of their digital budget on influencer marketing, it’s clear that businesses are seeing a positive ROI on their influencer campaigns. Collaborating with an influencer can improve brand awareness, grow social media following, … Continue reading 4 Mistakes to Avoid when Identifying Influencers for Your Brand →

Identifying Gaps In Your Channel Incentive Program

Performance Management

Ingrid Catlin — March 14, 2019 Follow @blueingy — March 14, 2019 According to the World Trade Organization, 75% of all business transactions and purchases occur through indirect channels, which means that you likely have a partner program in place. You probably have a channel incentive program as a part of the broader partner initiative … Continue reading Identifying Gaps In Your Channel Incentive Program →

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