Yahoo Takes ID-Free Targeting To The Web by Laurie Sullivan , Staff Writer @lauriesullivan, February 18, 2022 Yahoo first launched its ID-less targeting option, Next-Gen Solutions, for mobile in-app environments in 2021, enabling audience reach and monetization independent of mobile app IDs. Now the company is bringing it to the open web. The contextual targeting tool uses machine learning … Continue reading Yahoo Takes ID-Free Targeting To The Web →