Paying more attention to values and preferences could lead to more business with turned-off customers. Chris Wood on September 11, 2024 Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. … Continue reading Nearly half of US consumers feel ignored by marketers
By James Surowiecki March 13, 2023 If you’re looking for reasons for the failure of Silicon Valley Bank, which was taken over by the FDIC last Friday after one of the biggest bank runs in U.S. history, one obvious culprit is the fact that the bank violated one of the elementary rules of … Continue reading Why SVB failed: The bank ignored one of the fundamentals of finance
JoAnne Funch — November 7, 2019 Follow @joannefunch I’m sure you have heard the saying, You get one chance to make a great first impression. That applies to everything you do online and yet I see people who are not making a great impression and the result honestly is they are ignored. According to a … Continue reading The Difference Between Gaining Attention & Being Ignored
If you only advertise in the United States, you’re missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle. Brendan McGonigle on April 18, 2017 The profession of a paid advertising specialist is one of circular efforts; any declaration of success is … Continue reading Going global: Common sense considerations too commonly ignored
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Blaise Lucey on December 12, 2016 Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a … Continue reading Reviews: The most ignored, most important part of your social media strategy
Bill Conn — November 23, 2016 — November 23, 2016 LinkedIn announced the launch of Sponsored InMail last week, and I really wanted to love it. I still might. But right now it seems like just another great way for marketers to be ignored by their audiences – and potentially damage their brand in the … Continue reading LinkedIn Sponsored InMail: Another Way to Be Ignored by Your Audience
by Wishpond December 29, 2015December 29, 2015 Creating a solid list of blog subscribers is a crucial component of many businesses marketing strategy (including ours). Provided you’re creating blog content relevant to your business, blog subscribers are, by definition, relevant to your business as well. They’re your target market. But how do you keep them … Continue reading 5 Ways to Engage Email Subscribers that Won’t Be Ignored
Anthony ThomasJune 14, 2015 Last week, Instagram announced plans to open up their advertising platform to all brands, after a successful limited trial provided outstanding results. With Instagram ad recall rates 2.9x above usual rates for online advertising and engagement rates on promoted photos up to 400% higher than that of organic posts, marketers are likely to adopt Instagram with little … Continue reading Customers Consistently Ignored By Brands On Instagram
by Michael Georgiou May 4th, 2015 If we are to pick one key inbound marketing tactic that most B2B and B2C marketers are betting big on, it has to be content marketing; with 86% of B2B and 77% of B2C marketers saying their organizations use content marketing, it is very popular. But this also means … Continue reading 5 Often Ignored Ways of Making the Most of Content Marketing
Dave OrecchioJanuary 22, 2015 The amount of email that is sent daily is staggering! A staggering volume of business email is generated every day. According to the “Email Statistics Report, 2014-2018” published by The Radicati Group, Inc. this past April, over 108.7 billion emails are currently sent and received on a daily basis by business … Continue reading The Secret to Sending Effective Emails That Won’t Be Ignored
