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Your biggest competitor may not be who you think. Here’s how to uncover the real threats to your revenue. Zac Stucki on April 7, 2025 Most marketers define their competition too narrowly — and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on … Continue reading The competition you’re ignoring is costing you customers
There’s a significant gap between how marketers and consumers feel about AI. Here’s what to do about it. Constantine von Hoffman on March 19, 2025 Marketers love AI, but consumers … not so much. That’s the broad takeaway from our review of nine recent reports on AI and marketing. Understanding the specifics of what … Continue reading Why ignoring consumers’ AI concerns will be a costly mistake
May 17, 2024 Former OpenAI leader blasts company for ignoring ‘safety culture’ Jan Leike, a coleader in the company’s superalignment group, wrote on X that OpenAI’s safety culture has ‘taken a backseat to shiny products.’ BY Chris Morris Not all the departures from OpenAI have been on the best of terms. Jan Leike, a coleader in … Continue reading Former OpenAI leader blasts company for ignoring ‘safety culture’
Deanna Ritchie December 14, 2021 Seniors are paying inflated rates for groceries, gas, and holiday gifts; many continue to live and spend as if this isn’t the case. According to the Labor Department, the consumer price index in the United States reached a 31-year high in October, with prices for goods and services up 6.2 … Continue reading Are You Ignoring Inflation? You’re Not Alone.
Non-compliant sites are vulnerable to lawsuits, but SEOs can help protect them by advocating for accessibility, which can serve both differently-abled audiences as well as your business goals. George Nguyen on December 8, 2021 Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, … Continue reading The cost of ignoring website accessibility
Stefan Wolpers November 5, 2021 TL; DR: Maximizing Utilization as a Relic from the Industrial Management Past There are plenty of failure possibilities with Scrum. Since Scrum is an intentionally incomplete framework with a reasonable yet short “manual,” this effect should not surprise anyone. For example, what if the focus of the organization is on … Continue reading Maximizing Utilization, Ignoring Slack Time — Making Your Scrum Work
Ritu Sharma — February 7, 2019 Follow @realritusharma — February 7, 2019 Realizing the benefits of SEO may take time, this is one of the reasons why many businesses may ignore it in favor of the more traditional PPC and social campaigns. Unknown to many, however, is that SEO has become imperative in determining your … Continue reading 7 Ways Ignoring SEO Could Affect Your Business Badly
Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats. Sherry Bonelli on October 18, 2017 Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO … Continue reading Ignoring these 6 SEO strategies could come back to haunt you
Tony Zambito — June 6, 2017 Follow @tonyzambito— June 6, 2017 Illustration by Aneeque Ahmed In the past few years, the data analytics revolution has continued unabated in the worlds of B2B and B2C. The rise of data analytics is resulting in increased budgets and staff to account for the volume of data that can … Continue reading Are Companies Ignoring Their Best Source For Buyer Insights?
Mona Hellenkemper — May 30, 2017 — May 30, 2017 Likes, comments, and shares are the currency of social networks like Facebook, Instagram and Twitter: The higher an influencer’s engagement rates are, the more valuable the influencer is for brands. Forms of engagement such as comments and likes show precisely what users love and what … Continue reading Ignoring Engagement On Social Networks Could Be Disastrous For Your Influencer Marketing Campaign!
