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By Michael Grothaus July 26, 2023 The McKinsey Global Institute has just released a report in which it explores, among other things, how generative AI technologies like ChatGPT may affect employment and work in America by 2030. The report will be a relief to many as it suggests that generative AI will likely not … Continue reading Generative AI could free up 1/3 of your working hours. These 13 sectors will be most impacted
Will Advertisers Be Impacted By YouTube’s Reversal Of Political Ad Policies? by Laurie Sullivan @lauriesullivan, June 3, 2023 Advertisers may wonder how the reversal of YouTube’s decision to take down content that advances false claims that widespread fraud, errors or glitches occurred in the 2020 or other elections will impact ad-placement decisions. The change, which … Continue reading Will Advertisers Be Impacted By YouTube’s Reversal Of Political Ad Policies?
Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition by Wayne Friedman , August 2, 2022 Roku could see lower premium ad prices due to rising competition from alternative digital media players, Pivotal Research Group securities analyst Jeffrey Wlodarczak writes in a new report sent to investors. While the competition likely includes … Continue reading Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition
Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not) by Kathy Sheehan , Op-Ed Contributor, April 29, 2022 Over the past year, I have received a lot of questions about Gen-Zers and the pandemic. Brands are continuing to struggle to really know this cohort. How has the pandemic changed (or not?) this … Continue reading Has Everything Changed? How Pandemic Has Impacted Gen Z Values (Or Not)
Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018 Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted
