This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference. Mike Pastore on May 14, 2024 AI is increasingly being used by marketers to create content and experiences for prospects and customers. Recorded live during the Spring 2024 MarTech Conference, this episode … Continue reading How AI impacts the customer experience, when it’s done well
By Shane Lloyd March 11, 2024 No matter what social class you come from, it impacts how you show up at work. For instance, depending on your personal circumstances, you would experience a company policy that expects employees to pay for work travel expenses upfront and be reimbursed later very differently. This kind of travel … Continue reading Social class impacts workplace culture. Here’s what companies can do
How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report by Laurie Sullivan @lauriesullivan, September 7, 2022 Consumer trust in a brand has become crucial to purchase decisions. Some 51% of consumers say online content adjacency influences their trust in a brand, and 69% say their level of trust influences their decision to engage … Continue reading How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Joanne Camarce December 14, 2021 While the chaos unleashed by the pandemic has caused great devastation worldwide, it’s also led to some revolutionary business advancements. When businesses of all shapes and sizes had to quickly pivot during heavy lockdown restrictions, something great happened — a silver lining of sorts. Unfortunately, we had to watch some … Continue reading The Future of Fast-Changing Industries: How Technology Impacts and Creates New Opportunities for Businesses
Implementing a responsible data infrastructure will better serve customers who want everything now. Chris Wood on November 23, 2021 “More and more brands from around the world are discussing responsible marketing and striving to embody it,” said Frank Brooks, Head of EMEA Marketing at marketing automation company dotdigital, at our recent MarTech conference. To build … Continue reading How responsible marketing impacts customer retention and value
The Adobe Digital Experience Index, based on real transactions, finds a huge out-of-stock effect. Kim Davis on November 9, 2021 Problems with the supply chain were always going to have an effect on 2021’s holiday shopping season. New data from Adobe gives some idea of what the scale of the effect is likely to be … Continue reading Supply chain crisis impacts holiday shopping
Jan Kuzel October 25, 2021 Business owners and company leaders know that company culture is not just another fancy phrase. It’s one of the key elements that affect a company’s productivity in more ways than one. In this article, we’re taking a closer look at the definition of company culture and the many ways it … Continue reading How Company Culture Impacts Productivity
Dildeep Singh October 21, 2021 The growing use of mobile phones and wearable gadgets is causing a shift in marketing. One of the issues that brands confront is interacting with their audiences in real-time across all of these devices and creating relevant and direct consequence marketing campaigns. New technology and strategies have a significant impact … Continue reading How Technology Impacts Online Advertising
Kara Jensen January 29, 2021 Design is the meeting of form and function to create meaningful experiences. Design is about the details that make our lives easier. Well-designed products, brands, customer experiences, and working environments have the power to transform employees and clients into an army of brand advocates. An army of brand advocates can … Continue reading How Design Impacts Your Bottom Line and Why Everyone in Your Company Should Care About It
How YouTube Impacts Consumer Purchase Habits by Laurie Sullivan @lauriesullivan, December 30, 2020 The pandemic gave live streaming video a boost. Now nightly network news shows are seeing the same success in performance. Much of the content is watched on television screens and influencers are helping brands reach consumers on more than just smartphones and … Continue reading How YouTube Impacts Consumer Purchase Habits
