Tag Archives: Imperative

Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]

by Megan Tonzi November 28, 2015November 28, 2015 Are your reps improving their data and conversions? According to Dun & Bradstreet’s State of B2B Marketing Data 2015, 54% of the 223M+ data records that were analyzed did not include a phone number. Organizations that are lacking a complete and consistent view of their prospects run … Continue reading Accurate Data Sources Are Imperative To Successful Prospecting [Infographic]

4 Reasons Social Collaboration Is a Business Imperative

Shelly DuttonApril 21, 2015 For more than 1.5 billion people worldwide, it’s a daily ritual to visit a social site to review feeds, upload pictures, share stories, and work toward common good. In the last few years, social technology has become a cultural, social, and economic phenomenon. We’ve watched personal triumphs and tragedies, as well … Continue reading 4 Reasons Social Collaboration Is a Business Imperative

8 Reasons Why Loyalty Programs Are Imperative For Marketers

If you’re on the fence about loyalty programs, columnist Steve Olenski is here to explain why you ought to seriously consider implementing one. Steve Olenski on December 22, 2014   Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to … Continue reading 8 Reasons Why Loyalty Programs Are Imperative For Marketers