Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty. Alicia Arnold on July 5, 2024 Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various … Continue reading How to implement dynamic pricing without alienating customers
By Jared Lindzon In early 2022, business was booming for digital publisher Alpha Brand Media, and staff were struggling to keep up with demand. “We were going through classic growing pains, needing to scale the company’s infrastructure and workflows and processes and policies, and it was quite disruptive,” recalls CEO Jenise Uehara. “It was … Continue reading So you’ve decided to implement a 4-day workweek. Now what?
How to Implement a Splintered Content Strategy Timothy Carter / 27 Jun 2022 Content makes the marketing world go round. It doesn’t matter what your overarching marketing strategy looks like – content is the fuel source. You can’t go anywhere without it. The biggest problem is that content can be expensive to create. We … Continue reading How to Implement a Splintered Content Strategy
Aligning ops teams is critical to implementing a buyer-first strategy. Corey Patterson on April 20, 2022 “The past two years have wreaked havoc on [marketing] pipelines and exacerbation around getting clean, intelligent data, and passing that data to sales,” said Stephanie Swinyer, head of revenue marketing at Integrate, in her presentation at The MarTech Conference. “If … Continue reading How to implement a buyer-first digital strategy across departments
Stefan Smulders December 8, 2021 The simplest way to say it is that signals are important. They often speak much more than the actual language. And search engine optimization (SEO) is a Google signal. Therefore, this makes it essential to learn that at least one of all e-commerce websites sends the right website allowing owners … Continue reading SEO Practices E-Commerce Websites Should Implement Today
Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce
The most effective CDPs are data orchestrators. Corey Patterson on October 12, 2021 at 3:12 pm Given the changing marketing landscape, having a holistic understanding of customers is essential. This is why more businesses are turning to customer data platforms (CDPs) to help improve their efforts. “Last year, 2020, just accelerated the digital growth across … Continue reading How to choose and implement a CDP
Alexa Lopresti September 13, 2021 Webinars are a great tool for marketers to offer valuable information in a convenient format that makes it easy for all to attend. Unfortunately, the pandemic has brought webinars to the forefront of everyone’s mind, which in turn can lead to webinar burnout and fatigue for attendees who are inundated … Continue reading 3 Tips You Can Implement Today to Beat Webinar Fatigue
Rick Kranz August 15, 2021 A Customer Relationship Management (CRM) system can be an extremely profitable investment for any business. In fact, research indicates that a CRM solution may yield a return of up to $ 8.71 for every $ 1 spent. That’s a huge ROI! Of course, in order to reap the most benefits … Continue reading 7 Steps to Successfully Implement a CRM System in Your Business
Karen Repoli May 12, 2021 If you’re an entrepreneur, you already encounter numerous relationships on a daily basis: with your business vendors; with your contract workers or employees; with your customers; with your prospective customers; and with your connections on social media. In fact, it’s nearly impossible to run any kind of profitable business without … Continue reading Implement These 3 Tips to Build Successful Business Relationships
