Emily Bifano — January 20, 2017 — January 20, 2017 If you have not implemented HR technology with a company before, it can be a challenging and trying experience. It is not the same as training your employees on sexual harassment or OSHA rules. If you are implementing a new software to your employees, it … Continue reading 3 Ways to Implement HR Technology with Ease
Steven Scheck — January 13, 2017 Follow @InspireWiFi— January 13, 2017 As a small business owner, you have a series of responsibilities. The priorities for small business owners usually include managing finances, attracting customers, retaining employees, devising effective marketing strategies etc. while staying abreast of the recent trends. With the importance of a web presence … Continue reading 5 Technologies to Implement in Your Small Business Today
What makes a site technically perfect? Here are the 7 factors that will likely play the biggest part in the technical SEO of 2017. In 2016, there’s been a lot of speculation on the value of technical SEO. It was called makeup; some of it was proclaimed dead; but ultimately, it was brought back to … Continue reading Technical SEO checklist: 7 essential tips to implement now for 2017
By Jessica Davis October 6th, 2016 Content marketing is both an art and a science, because it requires a certain formula applied creatively to a host of diverse scenarios. However, the goals of content marketing remain consistent no matter what the use-case. The aim is always to reach as many relevant audience members as possible, and … Continue reading 6 Content Amplification Secrets No One Talks About (& The Tools to Implement Them)
by Tim Asimos July 30, 2016 Follow @timasimosJuly 30, 2016 Where a one-size-fits-all approach to email marketing might have worked in the past, today effective email marketing requires personalization. With the volume of email that your audience receives, traditional batch-and-blast tactics will likely get your emails, ignored, deleted and/or reported as spam. Many firms have … Continue reading 5 Email Marketing Personalization Tips to Implement Now
by Katrina Manning June 27, 2016 Follow @KCinnarollJune 27, 2016 If you run a website, you understand it is imperative to have a SEO strategy. Sure there is link building and content creation, but do those types of actions produce long-lasting results on a consistent basis? Today’s SEO has to withstand user search changes as … Continue reading How to Implement a Long-Term SEO Strategy
by Dionte Pounds June 2, 2016June 2, 2016 When I start an engagement with a new client, the first thing I do is an audit. As the working account manager, I need to get a good sense of how the account’s been set up and how it’s performed to date, to assess where the past … Continue reading 5 Powerful Reasons to Implement Single Keyword Ad Groups Today
by Kunle Campbell May 3, 2016 Follow @kunleTcampbellMay 3, 2016 This article is part 2 of our series on Ecommerce Personalization. Catch up with part one, How to Implement Basic Site Segmentation. My previous article delved into the fundamentals of ecommerce personalization; serving customized content and experiences to different traffic segments, as well as the … Continue reading Personalized Marketing: How to Implement 1:1 Segmentation
Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making. Jordan Elkind on April 11, 2016 Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by focusing on … Continue reading 5 customer-centric metrics to implement today
by Kunle Campbell April 6, 2016 Follow @kunleTcampbellApril 6, 2016 In exchange for the convenience of shopping from desktops, tablets or mobile devices, online shopping experiences can sometimes be somewhat cold and monotonous for shoppers. The typical experience for potential customers is that they click through to product pages from either category pages or search … Continue reading 3 Phases of Ecommerce Personalization [Part 1]: How to Implement Baseline Site Segmentation
