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The C-suite understands the importance of CX and its place as a revenue driver. So, funding is easier, but getting it up and running is still hard going. Constantine von Hoffman on February 7, 2025 Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and … Continue reading AI adoption in CX is rising, but implementation challenges remain
From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively. Allen Martinez on December 11, 2024 The digital marketing landscape is rapidly evolving, driven by the increasing sophistication of artificial intelligence. Organizations now face an important choice: should they create a special AI team or … Continue reading The two approaches to AI implementation: Collaboration vs. independence
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy. Constantine von Hoffman on February 15, 2024 Everybody’s talking about all the latest AI developments, but there’s a better, more pragmatic question to ask about it: How do you implement AI … Continue reading How to do an AI implementation for your marketing team
Salesforce Marketing Cloud experts give suggestions on what you need to do to have an easy and successful implementation. Chris Wood on January 17, 2024 Marketing technology is a big investment for businesses. If an implementation goes off the rails, the costs go up even higher. To ensure a smooth implementation, organizations have to communicate … Continue reading Salesforce experts share tips for ensuring a smooth implementation
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work. Talisha Padgett on August 28, 2023 Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from … Continue reading Martech implementation: 3 tips for cross-functional alignment
How to Measure ROI of PIM Platform Implementation Dietmar Rietsch / 27 Dec 2022 A survey conducted by the National Retail Federation found that eCommerce product returns accounted for about 8 percent of all sales by respondents. With that figure amounting to about $ 260 billion in lost sales in the United States alone that year, … Continue reading How to Measure ROI of PIM Platform Implementation
A good partner will not only help with the technical aspects of setting up the DAM but will assist in developing your long-term goals. Rachel Edwards on January 4, 2023 This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a … Continue reading Implementation partner: The final brick in your DAM foundation
Implementing a customer data platform? Here are seemingly insignificant integration points you need to keep an eye on. Amanda Cardona on November 23, 2022 If you’re reading this article, you’ve probably heard that customer data platforms (CDPs) have many benefits to offer. Among them is the ability to monitor site traffic, then “stitch” or connect … Continue reading 4 tips for a great CDP implementation
A customer data platform is a great tool. But if you’re not careful with implementation, it can be a disaster. Greg Krehbiel on November 2, 2022 A customer data platform (CDP) can be a great tool — but if you’re not careful, it can be a disaster. Whether you’re just starting or still contemplating a … Continue reading 10 CDP implementation mistakes to avoid
Vendors, stakeholders, users and even you can cause you a lot of problems. Steve Petersen on July 7, 2022 There’s far more than tech to martech. That may seem counterintuitive, but the longer I work in this field, the more I realize it’s true. Especially when it comes to implementations and integrations. While there’s always … Continue reading Five human issues that can wreck a technology implementation
