May 23, 2024 5 questions marketers should ask before implementing Gen AI Generative AI has the potential to personalize and improve the customer experience, if it’s implemented in the right way. BY Barie Carmichael and Praveen Krishnamurthy Sixty-three percent of marketing leaders intend to invest in generative AI (Gen AI) in the next two years. But, … Continue reading 5 questions marketers should ask before implementing Gen AI
Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in. Alicia Arnold on December 22, 2023 In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I … Continue reading 3 points to consider before implementing a CDP
How Implementing No-Code Automation Eliminates Employees Pain Points Vivek Goel / Aug 12, 2023 The power of automation is essential in today’s ever-changing corporate landscape. Automation has become a critical tool in nearly every industry because it enables organizations to streamline complex operations, enhance productivity, and cut costs. The rise of no-code platforms, which … Continue reading How Implementing No-Code Automation Eliminates Employees Pain Points
These few first steps will start your journey off on the right track and set you up for future success. Rachel Edwards on June 21, 2022 Congratulations! You have the approvals and budget for your company’s first digital asset management (DAM) solution and are ready to jump in. Now what? The excitement of the early … Continue reading We’re implementing DAM! Where do I start?
How Is Retail Evolving: Implementing AI in Brick-and-Mortar Stores Rob Press / 25 May 2022 Is AI the face of the new Brick-and-Mortar market? Artificial Intelligence’s business applications are undergoing unprecedented growth as a new evolving reality. Therefore, giving AI its due credit stands to reason on a two-fold basis. Firstly – AI helps … Continue reading How Is Retail Evolving: Implementing AI in Brick-and-Mortar Stores
An expert tells what it took to launch an enterprise-wide DAM. Constantine von Hoffman on May 11, 2022 at 2:56 pm Launching an enterprise-wide digital asset management (DAM) program is no easy thing. W.L. Gore and Associates, best known for its Gore-Tex fabric and products, found itself having to do just that. At The MarTech … Continue reading A 12-step guide for implementing a digital asset management system
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Corey Patterson on November 10, 2021 In recent years marketers across many industries have turned to customer data platforms to enhance their campaigns. These solutions aggregate and unify data from the touchpoints in customer journeys — and … Continue reading 4 reasons to consider implementing a custom CDP
Riley Steinbach October 5, 2021 The benefits of continuous 360-degree feedback are inevitable. For example, it helps provide an accurate picture of employee performance and can eliminate biases in the workplace. While there are many benefits that organizations are aware of, many struggle to implement this 360-degree feedback. Whether it be they don’t have a … Continue reading Implementing 360-Degree Feedback In Your Organization
Mike Parry May 10, 2021 Following on from last week’s blog I am taking a look at how you go about implementing some of the ideas mentioned and try and flesh out the opportunities afforded by the medium of email marketing part 1. List Growth How do you go about growing your list? You can … Continue reading Planning and Implementing Your Email Marketing Strategy…Part 2
Mike Parry May 2, 2021 Email Marketing Strategy Just because you can do something doesn’t necessarily mean that you should! It’s an old adage and one many email marketers would do well to consider before embarking on their email marketing strategy. If we start from what is possible, the prospect of drawing up an email … Continue reading Planning and Implementing Your Email Marketing Strategy
