Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert by Laurie Sullivan , Staff Writer @lauriesullivan, August 7, 2020 As marketers plan for a future without third-party cookies, Amperity has struck up a partnership with Infutor to offer advertisers an alternative to rebuilding campaigns based on first-party data for which permission has been granted. The … Continue reading Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
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2018: Year of the Influencer or year of the influencer marketing implosion?
Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy. Kevin Lee on January 8, 2018 If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands … Continue reading 2018: Year of the Influencer or year of the influencer marketing implosion?
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