Tag Archives: Important

Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson

June 09, 2024 Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson While the first mover may have an advantage, a fast follower often wins the game in the long run. BY The Conversation The recent release of Unfrosted, which was directed by Jerry Seinfeld, had an underwhelming debut on Netflix and has even … Continue reading Beyond Seinfeld’s ‘Unfrosted,’ the Pop-Tarts story teaches entrepreneurs an important lesson

3 ways to retain marketing talent — and why it’s important to do so

A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent. Ruben Ugarte on December 22, 2023 The ongoing layoffs in some industries offers a confusing picture of the labor market. Marketing teams are also facing budget pressure as … Continue reading 3 ways to retain marketing talent — and why it’s important to do so

Why the Rise of AI-Generated Content Will Make Link Building Even More Important

Why the Rise of AI-Generated Content Will Make Link Building Even More Important Jason Khoo / 20 Mar 2023   Artificial intelligence (AI) has been around for decades, but the release of sophisticated tools like ChatGPT is pushing AI-generated content into the mainstream. Marketers are both curious and nervous — understandably — about what this … Continue reading Why the Rise of AI-Generated Content Will Make Link Building Even More Important

The Important Benefits of Outsourcing Your E-Commerce Business

The Important Benefits of Outsourcing Your E-Commerce Business Deanna Ritchie / 30 Sep 2022   Nowadays, the impact of e-commerce is being felt in nearly everybody’s life. E-commerce is changing how we do business around the world. Additionally, despite its relatively recent ascension, e-commerce has changed significantly with the passage of time. Approximately $ 3 … Continue reading The Important Benefits of Outsourcing Your E-Commerce Business

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz

How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz by Colin Kirkland , September 19, 2022 With nearly 3 billion gamers worldwide, in-game advertising is becoming a valuable opportunity for marketers. This emerging channel is believed to be in the billions, but which brands will find in-game ads most effective in … Continue reading How In-Game Advertising Will Become An Important Channel: Q&A With Viant’s Jon Schulz