How Complex Reasoning In Search Will Improve Ads by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2024 SearchGPT, which leverages OpenAI’s GPT-4 models that excel in complex reasoning, wants to have an in-depth conversation with you. That reasoning will support performance. The focus remains on answers not clicks, at least for now. The search bot follows … Continue reading How Complex Reasoning In Search Will Improve Advertising
July 01, 2024 UN: Only 17% of global targets to improve life are achievable by 2030 According to the report, nearly half the targets show minimal or moderate progress and over one-third are stalled or regressing. BY Associated Press The United Nations warned Friday that only 17% of its 169 targets to improve life for the … Continue reading UN: Only 17% of global targets to improve life are achievable by 2030
CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. Scott Gillum on April 15, 2024 What will customers remember after they experience your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A … Continue reading Why relying on AI won’t improve the customer experience
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication. Alicia Arnold on February 26, 2024 Over the past few months, I have been plagued by a disappointing customer experience with an administrative agency. Some of my friction points included: The overall experience (some positive and not-so-positive moments) was dependent … Continue reading 5 simple ways to improve customer experience
Why you shouldn’t tell jokes and what you need to do to develop a stage presence that will win over an audience. Constantine von Hoffman on February 1, 2024 Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. That may seem odd advice coming from a (former) stand-up comic, but it … Continue reading Improve your presentation skills: Tips from a comedian
Before you head out to speak at events in 2024, consider these tips for making your presentation the best it can be. Kathy Bushman on January 10, 2024 Many marketers speak at industry events for various reasons. Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. I’ve … Continue reading 3 tips to improve your conference presentations
Three agile practices to drive effective collaboration, sustainable work cycles and continuous improvement. Stacey Ackerman on October 24, 2023 When marketers are content and happy in their roles, it has a cascading effect on their teamwork, leading to improved collaboration. People who are part of satisfied teams are empowered and supported by leaders to develop … Continue reading 3 ways to improve team satisfaction and growth with agile marketing
Well-written content doesn’t do much good without a pleasing UX. Here are simple steps to improve your site and keep people on your pages. Michael Brenner on October 16, 2023 Solid writing is critical to effective content marketing, you already know that. However, your target audience won’t read your content if it doesn’t look good. … Continue reading 9 ways to improve your content’s UX beyond great writing
