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Tag Archives: Improve

How shared goals and incentives improve marketing results

Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success. Greg Kihlstrom on December 13, 2024   What if all teams were truly working toward the same goal? Often, it feels like everyone is on separate paths, not fully aligned to reach the same destination. For example, the social media team … Continue reading How shared goals and incentives improve marketing results

6 steps to help improve your customer experience with AI

It’s easy for customers to get frustrated at handoffs between different AI tools and to human service agents. Theresa Kushner on November 22, 2024   The All-England Lawn Tennis Club’s decision to replace Wimbledon’s human line judges with AI fundamentally changes the customer experience. For some people, this will be a welcome change. Judges will … Continue reading 6 steps to help improve your customer experience with AI

How Complex Reasoning In Search Will Improve Advertising

How Complex Reasoning In Search Will Improve Ads by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2024 SearchGPT, which leverages OpenAI’s GPT-4 models that excel in complex reasoning, wants to have an in-depth conversation with you. That reasoning will support performance. The focus remains on answers not clicks, at least for now. The search bot follows … Continue reading How Complex Reasoning In Search Will Improve Advertising

UN: Only 17% of global targets to improve life are achievable by 2030

July 01, 2024 UN: Only 17% of global targets to improve life are achievable by 2030 According to the report, nearly half the targets show minimal or moderate progress and over one-third are stalled or regressing. BY Associated Press The United Nations warned Friday that only 17% of its 169 targets to improve life for the … Continue reading UN: Only 17% of global targets to improve life are achievable by 2030

GrowthLoop and TransUnion partner to improve audience reach

CDP GrowthLoop will make TransUnion’s TruAudience data available to users in the hope of improving match rates. Kim Davis on April 17, 2024 Composable CDP GrowthLoop and information company TransUnion announced a new partnership to optimize audience reach and ad spend. The partnership will bring together GrowthLoop’s CDP capabilities and TransUnion’s TruAudience Marketing Solutions. TruAudience’s … Continue reading GrowthLoop and TransUnion partner to improve audience reach

Why relying on AI won’t improve the customer experience

Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. Scott Gillum on April 15, 2024   What will customers remember after they experience your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it?  A … Continue reading Why relying on AI won’t improve the customer experience

Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote

5 simple ways to improve customer experience

Learn how brands can enhance experiences, from anticipating customer needs to improving record-keeping and communication. Alicia Arnold on February 26, 2024 Over the past few months, I have been plagued by a disappointing customer experience with an administrative agency. Some of my friction points included: The overall experience (some positive and not-so-positive moments) was dependent … Continue reading 5 simple ways to improve customer experience