By Amy Kan May 20, 2022 Throughout my many years in a corporate career, no matter the industry, size of the company, or the country, there was always some kind of individual performance management that involved goal-setting. The most effective version used key performance indicators (KPIs) that cascaded down the organization from the executive … Continue reading This is how to develop goals that align your team and improve performance
Remote work challenges become assets when workflow is transformed digitally. Chris Wood on May 25, 2022 There’s nothing virtual about the sea change marketing teams have experienced in the last two years. The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Here are … Continue reading 4 strategies to help marketing teams improve workflow and collaboration
When it comes to improving your email programs, it’s all about the numbers. Kath Pay on May 6, 2022 Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track … Continue reading Better reporting can improve email performance
Goal is to bring the best parts of virtual events to in-person and vice versa. Constantine von Hoffman on April 13, 2022 Video-conferencing platform Zoom and telecomms company Intrado have each announced new features to improve event hosting. Zoom Events license holders can now increase branding during virtual events and create a virtual backstage area. … Continue reading Zoom and Intrado launch new features to improve event experience and management
Using Predictive Analytics to Improve Customer Experience Through Personalization Henry Bell / 09 Mar 2022 The development of smartphone and computer technologies, and the internet in general, have influenced customers’ default behavior and expectations when it comes to customer experience. More and more shopping is moving online, which is a very different environment, especially … Continue reading Using Predictive Analytics to Improve Customer Experience Through Personalization
Buy-in from publishers and adtech players that aim at merging linear, addressable TV and video. Chris Wood on March 4, 2022 A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The first two predictive products launched by datafuelX, … Continue reading DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes
Understanding customer behavior is vital to enhancing experiences. Corey Patterson on January 21, 2022 “Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different … Continue reading How marketers can use behavioral data to improve customer experiences
Customer relationships are strengthened through personalized communication. Corey Patterson on January 12, 2022 “The first things we always want to think about in the customer journey are what the customer is doing and how they are interacting with us as a brand,” said Ben Tepfer, senior technical evangelist at Adobe, at our MarTech conference. “As … Continue reading How to improve customer relationships with personalized messaging
Stacy Lee January 12, 2022 A successful hiring process depends on the recruiter’s skills, strategies, and technology efficiency. Without these three elements, it would be challenging to identify the most compatible candidate and communicate smoothly. But many companies still rely on outdated techniques and overlook the importance of advanced tech. However, tech can help them … Continue reading How to Improve Hiring Using a Recruitment App
Atul Jindal January 10, 2022 The use of eCommerce websites has never been more in demand than now. People these days are primarily introverts; we don’t usually like going outside if we can avoid it. As people grow more accustomed to their lives spent indoors rather than outdoors, reaching a customer base can be difficult … Continue reading 8 eCommerce SEO Tips To Improve Your Rankings In 2022
