Susie Marino October 23, 2021 If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log … Continue reading Every PPC Metric Under the Sun (+How to Improve Each & Every One)
Eleanor Hecks October 18, 2021 Email marketing is still one of the most effective forms of promotion available to small businesses of all types. You have a dedicated audience you can reach who’ve already indicated they’d like to hear from you frequently. According to studies by Statista, around 319.6 billion emails get sent each day. … Continue reading 8 Ways to to Improve Your Email Marketing Strategy in One Month
Susan Gilbert October 6, 2021 Today I have some resources to help you improve your marketing strategy on Twitter. Keeping track of the latest tweets from your audience on Twitter is an on-going process with around 6,000 tweets going out every second. In order to reach your target audience you need to narrow these down … Continue reading Improve Your Social Media Strategy on Twitter with These 4 Tools
Emily Standley October 6, 2021 Take advantage of the huge benefits of email marketing to expand your business and increase sales with these 4 powerful ways to improve your mass email marketing strategy and drive more sales for your business. A valuable mass email marketing strategy can be one of the most effective ways to … Continue reading 4 Ways to Improve Your Mass Email Marketing Strategy
For starters, your whole marketing team should be on the same page when it comes to site search. Corey Patterson on October 4, 2021 Having a website search function is critical to any business’s success. However, many have a difficult time providing customers with relevant search results and gaining actionable insights from the data. “Site … Continue reading 5 ways to improve onsite search
Kristen Herhold October 2, 2021 Since March 2020, many of us have been working from home. Along the way, we’ve worn many hats: parent, teacher, counselor, cheerleader — in addition to professional. Now, many of us are heading back to the office. After carrying so much responsibility, returning to the office should seem like a … Continue reading How to Improve Mental Health When Returning to the Office
Derek Cosgrove October 2, 2021 One of the biggest challenges website owners experience is a low conversion rate. You run Google Ads, Facebook Ads, SEO campaigns, your website generates all kinds of traffic, but few visitors actually become customers. As a digital marketer, this is a story we hear from prospective customers all the time. … Continue reading The Simple & Inexpensive Way to Improve Your Website’s Conversion Rate
Lovepreet Dhaliwal September 30, 2021 Whatever we do, time is an important indicator of our efficiency. It tells us how long it took us to complete a particular activity, how much it might take us in the future, and how well it could improve the process. Because of that, time plays one of the most … Continue reading Why Should You Measure Time-to-Hire Metric and How to Improve it?
Without clean data, marketers will have a hard time generating quality leads. Corey Patterson on September 24, 2021 Marketers know accurate data is tablestakes. It helps organizations make better decisions for their customers and, in turn, increases ROI. Yet even the most meticulous brands more often than not find errors within their datasets. A study … Continue reading How to improve marketing ROI with clean data
This marketers-meet-machine strategy can help you target customers that have shown a real propensity for your products. Corey Patterson on September 22, 2021 Souce: Pega No marketer wants to overcommunicate with their target customers. But the demands of a campaign-driven strategy often result in flooding customers with sales offers to promote their product or service. … Continue reading Does ‘always-on’ marketing improve customer experiences?
