Tag Archives: Improve

How to Improve Google Shopping Ads ROAS with Priority Bidding

Google Shopping

Susie Marino August 29, 2021 Congratulations! You’ve gotten through the tough part of Google Shopping: getting your account and your shopping feed running. But are you getting the most out of your campaigns? Today, I’m going to show you a strategy that will help you to get the highest return on your ad spend. It’s … Continue reading How to Improve Google Shopping Ads ROAS with Priority Bidding →

How to Leverage Talent Intelligence to Improve Workforce Planning

Talent Management

Lovepreet Dhaliwal August 18, 2021 Since the pandemic altered our lives, the workforce has been going through various changes, causing subtle and more intense disruptions. The most profound alterations are working from home, virtual hiring, and global unemployment. A 2020 Gartner survey found that 48 percent of employees will work remotely even in the post-pandemic … Continue reading How to Leverage Talent Intelligence to Improve Workforce Planning →

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report

Content Management Tools

CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report by Laurie Sullivan  @lauriesullivan, August 17, 2021 The future of performance in advertising depends directly on the relationship that CMOs have with their tech-counterparties, CIO, but only 23% of companies that took part in a study released today say they have a “very effective” CMO-CIO … Continue reading CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report →

How to Improve the User Experience on Your Website (6 Quick Tips)

User Experience

Jared Atchison August 11, 2021 Do you want to know how to improve the user experience on your website without having to do a complete revamp of your design? Your website is one of the most powerful marketing tools at your disposal. It’s your “top salesman” working around the clock, which can be a potent … Continue reading How to Improve the User Experience on Your Website (6 Quick Tips) →

Value Your Employees and Pay Them Well to Improve Your Call Center Experience

Employee Satisfaction

Laura Krajewski July 31, 2021 Businesses need to be profitable to keep running. So when talking about money, it can be tempting to cut your budget in a number of places – starting with the paychecks of your entry-level employees. But, what happens when a company underpays their employees? For your call center agents, it … Continue reading Value Your Employees and Pay Them Well to Improve Your Call Center Experience →

9 Important SEO Metrics to Track (+ How to Improve Them)

SEO Metrics

George Konidis July 31, 2021 One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right … Continue reading 9 Important SEO Metrics to Track (+ How to Improve Them) →

How to Improve Product Adoption: Proven Strategies for Product Managers

Product Development

Madeleine Wilson July 26, 2021 Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product … Continue reading How to Improve Product Adoption: Proven Strategies for Product Managers →

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