Mickie E KennedyApril 30, 2015 If you do any kind of marketing on Facebook at all, here’s a complaint you’re sure to have heard (or even made yourself): “Nobody’s engaging with my posts anymore. It’s like I’m invisible.” Indeed, sometimes it seems like it’s Zuckerberg’s world and we’re just posting in it. But is that … Continue reading 14 Top Facebook Experts Reveal Their Best Tips for Improved Engagement and ROI
Revamped online education an effort to improve ads, accelerate adoption. Greg Sterling on March 24, 2015 Facebook has initiated a major online push to help brands, agencies and small businesses improve their ads and ad performance on the site. The company has launched an online learning center called Blueprint for brands and agencies. There’s also … Continue reading Facebook’s Success Blueprint: Improved Online Learning For Brands And SMBs
Personal Branding BlogMarch 7, 2015 Entrepreneurs are frequently advised to put segments of business on auto-pilot so they may focus on the areas that will be more likely to increase revenue. This is great advice up to a point, but then, the benefit dwindles into a loss. Today’s example is of Twitter automation. Twitter automation … Continue reading Convert Routine into New Thought for Improved Results
Len AprilMarch 3, 2015 In a world of social media, job boards are beginning to look antisocial To say that social media has revolutionized the talent acquisition process seems almost passé these days. The reality, according to Jobvite’s 2014 survey, is that social recruiting has established itself as the norm — the accepted standard among … Continue reading New and Improved: Social Recruiting Tools
Personal Branding Blog December 7, 2014 Two particular types of personalities exist when it comes to solving problems that are 180 degrees apart. The first examines all angles of a topic to be as close to 100% certain the “something” will work correctly the first time around. The second type of personality learns by … Continue reading Plan B Including a Facelift Produces Improved Business
You can’t rely on your own data. Your prospects spend the vast majority of their time doing everything except opening your emails, visiting your site or viewing your content. Despite the magic of marketing automation and the ability to collect information on every mouse movement on every page of our sites, we only get a … Continue reading One Change That Dramatically Improved B2B Marketing Results
Subscribers change over time. Their needs change. Their interests change. Their goals change. And change can be very dramatic from year to year and season to season. So even if your email program has a great onboarding program where you learn about subscribers’ preferences, it’s not enough. Analyzing subscriber behavior can give you valuable insights … Continue reading Four Keys To Improved Subscriber Journey With Progressive Profiling
