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Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist. Ignite Visibility on August 31, 2023 Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can … Continue reading Dominate the inbox with your free 46-point email marketing checklist by Ignite Visibility
By Jeremy Caplan April 24, 2023 This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Inboxes refill relentlessly. Many of us spend more than 10 hours a week on email. Read on for ways to make your inbox a … Continue reading 9 tools to get your inbox under control
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
Brian Basilico February 25, 2021 A while back, I was talking about getting your email organized. There are people out there (maybe even you) who have over 8,000 emails in their inbox. But I don’t want to talk about your inbox. Today, I want to talk about your outbox, or more specifically about broadcast email … Continue reading Don’t Be an Inbox Clogger – Email With a Purpose
Gaby Alexander September 2, 2020 It is difficult to sit through the boatloads of emails every day and sift the ones that are important from the ones that could be avoided easily. Plus, in the hoard of emails, especially if you have a business, the work mails can easily get lost within the other non-essential … Continue reading How to Improve Cold Email Inbox Rates
Kevin George — December 17, 2019 Follow @imkevin_monk Your email subscribers recognize you according to the from name or sender name. It significantly influences the recipient’s decision to open the email. While your from name should be familiar for the subscriber, you should be able to harness the power of your brand name and marketing … Continue reading Choose the Right From Name and Stand Out in the Email Inbox
Larry Kim — September 23, 2019 Follow @larrykim — September 23, 2019 Google Inbox does a lot more than deliver emails. Your inbox can now include reminders, tasks, flight information, items you’ve purchased, photos and more. Imagine not having to switch between apps or sift through emails to find what you need-instead, it will be … Continue reading 3 Incredible Features on Google Inbox for Boosting Productivity
Return Path’s 2019 Sender Score Benchmark report shows overall improvements in email marketing, despite difficult relationships with ISPs. Jennifer Cannon on August 27, 2019 Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path indicates that marketers are starting to pay closer to attention to the … Continue reading Study indicates drastic improvements to managed inbox optimization
Rethinking your email strategy requires combining the elements of deliverability and optimizing for subscriber engagement. Jennifer Cannon on August 1, 2019 Reaching the managed inbox is a multi-layered process that involves a growing number of marketing resources and is more challenging than ever before. Thanks to the rise of malicious email practices, Internet Service Providers … Continue reading What is Managed Inbox Optimization for email marketing?
Optimizing for the managed inbox requires more than ‘checking the box’ on deliverability factors. Jennifer Cannon on June 26, 2019 at 12:26 pm This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your team has spent the past six weeks designing your Cyber … Continue reading Reach the managed inbox with a proactive approach to email deliverability
