Robin Maylone November 22, 2021 If you’re a B2B company, your website is likely the most important sales and marketing tool in your arsenal. Consider this: 84.3% of B2B buyers say they check a business’s website before making a purchase. Your prospective customers are doing their due diligence, and your B2B website plays a critical … Continue reading 3 Crucial Pages to Include on Your B2B Website
Arik Hanson October 14, 2021 Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically … Continue reading To Link or Not to Link: Should You Include Links In Your Social Media Posts?
Liz Papagni June 30, 2021 A few years ago, articles popped up everywhere proclaiming that blogging was dead. But then it didn’t die; it didn’t even get a little fever. In fact, a business blog is more important than ever. Companies that blog produce 67% more leads each month, so blogs are obviously one of … Continue reading Why Your Content Strategy MUST Include Blogging
Laura Magnuson April 24, 2021 Deciding what type of content to include in your B2B marketing emails depends on what type of email you are sending. There are three main categories of B2B emails, these include: Informative Emails Newsletters Transactional Emails (Welcome, Thank you, Confirmation) Below we will outline what type of content you should … Continue reading B2B Email Marketing: What Content to Include
Why Your Post-Pandemic Digital Strategy Should Include Live Video by Caitlin Fairchild , April 15, 2021 Livestreaming, often an afterthought of social media strategy, became the key to engagement and massive audience growth during the pandemic. In March 2020, hip-hop artists Timbaland and Swizz Beatz pitted their musical talents against one another on Instagram Live … Continue reading Why Your Post-Pandemic Digital Strategy Should Include Live Video
Sophie Beard February 12, 2021 Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. We’ve listed them below to help you provide useful and … Continue reading Top 5 Points to Include in Your Social Report
Theresa McEndree January 22, 2021 2020 is in the rearview mirror, and this new year gives each of us a much-needed, symbolic opportunity to hit “restart.” And, the same holds true for companies looking to move forward after last year’s business plans and carefully thought-out strategies were likely thrown out the window or revamped unexpectedly. … Continue reading Digital Is All the Rage: Why Employee Rewards Must Include Digital Options In 2021
Sarah Bricker Hunt November 30, 2020 Whether you’re an experienced designer or just getting started, creating a website design questionnaire can deliver some impressive benefits. This easy-to-create tool leads your web design customers through the decision-making process. A well-crafted website questionnaire will give you insight into what your clients expect from you and their new … Continue reading What to Include in a Web Design Questionnaire
Chintan Jain — February 7, 2020 Implementing a digital workplace in an organization is not something that can happen overnight. Instead, it requires developing a thorough, multi-phase strategy that can take anything from weeks to months. A digital workplace is a virtual replacement of the physical offices, and it gives employees all the digital tools … Continue reading 4 Parts of a Successful Digital Workplace (That Don’t Include Messaging)
Stacey Rudolph — January 28, 2020 Here we are. Businesses are evolving and customers are expecting more from retailers in terms of customer service and quality product delivery that meet their expectation. In short, customers expect to get value for their money and part of that expectation being able to purchase exactly what they are … Continue reading Why Your Business Cannot Afford Not to Include Augmented Realty in 2020 [Infographic]
