Julie Chomiak — March 24, 2017 — March 24, 2017 In the overly crowded business world, it’s important to distinguish your small business, but as you might imagine, this is easier said than done. Having a robust online presence that is consistent with your print marketing and brand standards is a sound way to carve … Continue reading Boost Your Online Presence: How to Incorporate Senses Into Your Website
Holly Wade — November 16, 2016 Follow @GrJobInterview— November 16, 2016 In 2016, video is king of online content, so no matter your industry, you should be incorporating video into your business. In the case of recruiting, video has infiltrated the hiring process in more ways than one, and it’s been used as a tool … Continue reading How to Incorporate Video Into Recruiting
by Samantha Martin Follow @Socially_SamOctober 7, 2016 Everyone is jumping on the Live Streaming bandwagon. It’s the hot new trend and it’s taking over our phones. Relatively unknown people the world over are becoming Internet Famous (or not, read my take on Internet fame here) just by hitting the start broadcast button and live streaming … Continue reading How To Incorporate Live Streaming Into Your Social Media Presence
by Larry Angeli July 23, 2016July 23, 2016 How authenticity breaks through the marketing noise Marketers often ask me what causes referral marketing to be successful and more specifically what motivates a Customer to refer a product. The most obvious answer is satisfaction with the product or service purchased. Without that, you can’t expect someone … Continue reading 3 Ways to Incorporate Brand Authenticity into Your Referral Marketing Strategy
by Laura Donovan June 20, 2016 Follow @thewordproJune 20, 2016 People spend 3 times longer watching live video versus pre-recorded/non-live The number of videos posted per person in the US increased by 94% Videos have a 135% greater reach on average compared to photos Branded videos have a 148% greater organic reach than photos Facebook … Continue reading Why You Need To Incorporate Facebook Live Video Into Your Marketing Strategy
by Sabrina Turman June 15, 2016June 15, 2016 Whether it’s an event, a yearlong partnership or a short-term promotion, sponsorships are a part of any good business’ marketing efforts. When a sponsorship contract is underway, one of the terms you can include is a social media component. Social media can sometimes be hard to … Continue reading 5 Ways to Incorporate Sponsors on Social Media
by Steve Hamm May 3, 2016 Follow @maasprosrduMay 3, 2016 Each year, the look of business websites undergoes dramatic changes. Since website development is the art and science of adapting to change while keeping stringent search engine optimization (SEO) techniques in mind, professionals tend to look for trends that prove successful before encouraging clients to … Continue reading Website Development Experts Reveal Design Trends to Incorporate Now
Karl FeldmanOctober 28, 2015 To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs. Once you’ve honed your strategy, you need the tactical steps to make it happen. That’s the job of … Continue reading Get Found: How to Incorporate SEO into Your Editorial Calendar
Jessica MelhornSeptember 24, 2015 Video is a powerful way to engage informed and research-savvy decision makers. However, many marketers still employ an outdated approach to video. For example, a traditional “company overview” video may be forced to carry the burden of proof. What that single video needs to accomplish is too great and it reduces … Continue reading How To Incorporate Video Across The Buying Cycle
Hoiling WongSeptember 15, 2015 There’s been a lot of debate as to the exact definition of native advertising. Still, there is general consensus in the industry that the definition from the IAB Native Playbook is on point: “[Native advertising refers to] paid ads that are so cohesive with the page content, assimilated into the design, … Continue reading How to Incorporate Native Advertising into Your Marketing Strategy
