Robin JohnsonJuly 3, 2015 First impressions matter. And, for many online visitors, a landing page is the first impression or interaction they’ll have with your business. Visitors will typically arrive at a landing page from Google AdWords, social media, display advertising, or as part of a product launch campaign – the goal being that visitors … Continue reading 3 Ingredients for High Converting Landing Pages (and How to Incorporate Them)
WishpondMay 1, 2015 Eighteen months ago when I wrote a contest best practices article I’d talk at length about “driving new Fans and Followers” because that was often the goal of our merchants. But it was never the full picture. Social media contests are called that because they’re on social media, not because the extent … Continue reading How To Incorporate Email Marketing And Contests To Maximize Success And Return
Does your company have a presence at an upcoming trade show or similar event? If so, columnist Timothy Carter has tips for maximizing your event marketing with social media. Timothy Carter on March 5, 2015 Social media and event marketing are like peanut butter and jelly — they are great together. In this digital age, … Continue reading 14 Tips To Incorporate Social Media Into Event Marketing
