Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. Kate Gundlach Roberts on September 17, 2024 Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data improves campaign planning, resource management, … Continue reading 5 ways to use project management data to increase marketing ROI
Growing economy has ad buyers increasing their 2024 ad spend projections to 11.8%, up significantly from last year. Constantine von Hoffman on September 9, 2024 Buyers increased their 2024 ad spend projections to +11.8%, up from +9.5% projected at the end of last year, according to a new IAB report. The report, “The 2024 … Continue reading Optimistic marketers increase expected ad spend
IAB report finds more money moving to digital video advertising even as measurement problems persist. Constantine von Hoffman on July 16, 2024 Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than … Continue reading Digital video ad spend sees 16% increase this year
Here’s how segmentation, personalization, automation and design can improve your email marketing results, regardless of your current ESP. Brian McKenna on July 3, 2024 I’m pretty frequently asked some version of this question: “How can we get more out of {ESP name}?” Before I launch into my answers, I’ll say this: it’s very, very … Continue reading 4 ways to increase email engagement with your current ESP
Cannes Lions: Reddit Taps Comments To Increase Ad Performance by Laurie Sullivan , Staff Writer @lauriesullivan, June 17, 2024 Reddit will put more ads in its comment section allowing redditors’ comments to feed the ads. The company announced its plans Monday at the Cannes Lions International Festival of Creativity to serve more ads within the conversations in … Continue reading Cannes Lions: Reddit Taps Comments To Increase Ad Performance
June 06, 2024 Generative AI job postings increase tenfold in the past year For job seekers, that demand could mean higher salaries in a field where the average paycheck is already significantly higher than in many other occupations. BY Chris Morris More companies are embracing generative artificial intelligence as a part of their road map, and … Continue reading Generative AI job postings increase tenfold in the past year
The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates. Chris Wood on April 23, 2024 Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand True Classic has leveraged this to improve customer … Continue reading How True Classic uses post-purchase experiences to increase revenue
The new features include the ability to curate product lists and quickly tagging videos across creators’ entire library. Nicola Agius on April 10, 2024 YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For … Continue reading YouTube adds new shopping features to increase seller revenue
Microsoft’s Talisha Padgett shares her approach to infusing genAI across the customer journey in her keynote presentation at The MarTech Conference. Chris Wood on March 19, 2024 “Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms … Continue reading Leveraging generative AI to improve customer experience and increase revenue: The MarTech Conference keynote
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What to look at when marketing doesn’t move the needle. MarTechBot on February 26, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language … Continue reading What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot
