Manulife/John Hancock Makes The Case For Increased Media Spend by Laurie Sullivan , Staff Writer @lauriesullivan, August 26, 2024 Bringing measurement in house enabled a global financial advice, insurance and wealth and asset management service to determine how much measurement drove success for creative, media and brand strategies, prompting Manulife/John Hancock to invest in its first … Continue reading Manulife/John Hancock Makes The Case For Increased Media Spend
Cost Per Lead Increased For 19 Of 23 Industries by Laurie Sullivan , Staff Writer @lauriesullivan, May 13, 2024 The cost per lead (CPL) from search ads rose 25% on average — $66.69 in 19 of 23 industries — with an average increase of about 25%, according to LocaliQ, which reported the average CPL in 2023 … Continue reading Cost Per Lead Increased For 19 Of 23 Industries
IAB’s podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years. Chris Wood on May 10, 2024 Left to right: Hosts Charlamagne tha God and Jess Hilarious, Will Pearson, President, iHeartPodcasts and Conal Byrne, CEO, iHeartMedia Digital Group in New York. Image: Chris Wood. Podcasts are … Continue reading IAB Podcast Upfront highlights rebounding audiences and increased innovation
Instacart cuts 250 jobs after reporting increased revenue That equals about seven percent of its workforce. Sarah Fielding Updated Thu, Feb 15, 2024 Dado Ruvic / reuters Another day, another layoff occuring in the tech world. Instacart, the popular grocery delivery and pick-up service has announced the termination of 250 employees — about seven percent … Continue reading Instacart cuts 250 jobs after reporting increased revenue
Searches Rise For A Reddit Alternative Since API Charges Increased by Laurie Sullivan @lauriesullivan, June 20, 2023 Data released Tuesday reveals that nationwide Google searches around an alternative to Reddit have risen by 127% since the platform blackout started. The findings, compiled by web-hosting experts at Hostinger, also found some states are more anxious for … Continue reading Searches Rise For A Reddit Alternative Since API Charges Increased
By Jessica Bursztynsky November 03, 2022 On Thursday, DoorDash reported larger-than-expected revenue growth for its third quarter, showing consumer spending in the segment has held strong despite pressure from inflation and continued pandemic recovery. The delivery platform posted revenue of $1.7 billion, which is up 33% from the same quarter a … Continue reading DoorDash’s Q3 earnings show an increased appetite for delivery, despite inflation
Amazon’s emissions increased dramatically last year despite carbon neutrality goal The company doubled the size of its fulfillment network last year. A. Khalid @askhalid jahcottontail143 via Getty Images Despite the company’s commitment to decrease its carbon footprint, Amazon’s emissions grew by 18 percent last year, according to the annual sustainability report it released today. … Continue reading Amazon’s emissions increased dramatically last year despite carbon neutrality goal
Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition by Wayne Friedman , August 2, 2022 Roku could see lower premium ad prices due to rising competition from alternative digital media players, Pivotal Research Group securities analyst Jeffrey Wlodarczak writes in a new report sent to investors. While the competition likely includes … Continue reading Analyst Warns Roku’s Premium Ad Prices Could Be Impacted By Increased Competition
Final numbers from 2021 show digital channels are up despite measurement challenges and regulations. Chris Wood on April 12, 2022 Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the … Continue reading Digital audio and video ad spending increased more than 50% last year
83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2022 Retailers have leaned on search engines to reach consumers for years, but despite all the spending, the vast majority participating in a report released today by RSR Research and Coveo say they do … Continue reading 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds
