by Jess Nelson, June 21, 2016 Emarsys CRM Ads adds a new feature to the Emarsys B2C Marketing Cloud that enables marketers to leverage CRM, purchase and cross-channel behavioral data in digital advertising campaigns. Emarsys provides cloud-based marketing software for B2C brands that helps brand marketers better target consumers based on customer data and behavior. … Continue reading CRM Data Increases Email Marketing ROI
by Eric Seal May 18, 2016May 18, 2016 You know all about the proper meta description length and title length, don’t you? After all, you’ve been doing it for years. 55-60 characters in the title, and 155-160 for the meta description have been the standard for as long as we can remember—but it seems the … Continue reading Google Increases Title and Meta Description Length in Search Results
by Christian Holst November 22, 2015November 22, 2015 Recent usability tests and benchmarks conducted by the Baymard Institute, an organization which regularly conducts large scale research studies on ecommerce usability, reveal that 46% of top U.S. ecommerce sites display too little product information in their product lists for users to accurately evaluate if a product … Continue reading Research Confirms Product Listing Hover Information Increases On-Site Product Discoverability and Conversion
Amrit KirpalaniSeptember 23, 2015 As a marketer, you understand that making every web user’s experience personal and relevant will lead to a stronger affiliation with your brand and increase your chances of making a sale. Personalization makes your customer feel like you truly understand them and massively streamlines your web experience by using big data insights to … Continue reading Why Website Personalization Increases Conversions
Rhiza OyosAugust 9, 2015 Many conservative businesses still don’t see blogging as something to be considered seriously. Pre-social media era, blogs are mere online diaries where people share their personal thoughts and stories to connect with family and friends. Today, blogs have become reliable sources of information, education, entertainment, and are essential tools for online marketing. When someone asks me what he can do to … Continue reading 5 Ways Blogging Increases Your Business’ Search Engine Ranking and Visibility
Jasmine SandlerJuly 10, 2015 A seasoned social media marketing consultant is the bridge your company needs to build long-term relationships, brand awareness, and sustainable growth In my 15 years of social media marketing, I have witnessed the successes a smart social program can deliver for B2B Marketing teams. Below are what I believe to be … Continue reading 3 Ways A Social Media Consultant Increases Your Revenues
Michael CohnMay 21, 2015 It is pretty common knowledge that LinkedIn (as well as the other social media channels) has many capabilities and once you get to know how to leverage all (or most) of its tools, it will help you to bring your business to the next level. However, what you may not realize … Continue reading LinkedIn’s Personal Touch Increases ROI
Luke Rees December 8, 2014 All advertising executives want to see when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Think of all the things we can do now in the 21st century which they can’t do in the time of Mad Men: … Continue reading Click-to-Call Tracking: Measure How Human Touch Increases Sales
By Lydia Vogtner, Published November 2, 2014 When your digital budget increases, some questions may cross your mind: Who’s going to do all the work? What skills do we need to hire and where will we find the right people? Exactly. I get a lot of response and questions as it relates to real-life and what-if … Continue reading How To Structure Your B2B Marketing Department When Your Digital Budget Increases
