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Mobile Rolls: Reliance On Ads Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, September 26, 2024 AppLovin hit an all-time-high stock price on Wednesday, reaching $130.60 per share at the end of the trading day. The company rose $69.71 in the past 52 weeks based on its success. Macquarie raised the firm’s price target from $115 … Continue reading Mobile Rolls: Reliance On Ads Increasing
Times are changing and marketers need to engage with customers in new ways. Here are four tips to doing just that. Moni Oloyede on August 16, 2024 Times are changing, and marketers are facing new challenges. With the pressure to deliver results and prove the effectiveness of their efforts — often with fewer resources … Continue reading 4 tips for increasing conversions along the buyer’s journey
Twitch is increasing channel subscription prices for the first time Some tiers will soon be more expensive in the UK, Canada, Australia and Turkey. Kris Holt Tue, Feb 20, 2024 REUTERS / Reuters Amazon has been looking to bolster Twitch’s bottom line for a while. After laying off around 500 workers and reducing how … Continue reading Twitch is increasing channel subscription prices for the first time
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: increasing email click-throughs and retention. MarTechBot on February 12, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded … Continue reading Increasing email click-throughs: Best of the MarTechBot
By Pavithra Mohan January 09, 2024 When the last jobs report of 2023 was released on Friday, it confirmed that the labor market is still going strong, with 216,000 jobs added in December and the unemployment rate holding steady at 3.7%. That brought the total number of jobs added over 2023 to about 2.7 … Continue reading The unemployment rate for disabled workers is increasing
Methods of Increasing Employee Productivity Aaron Smith / 06 Jun 2023 Business owners and managers are always looking for ways to boost productivity in the workplace. A company can’t succeed unless everyone is motivated and willing to work hard to achieve shared goals. Being hyper-critical and micromanaging your team often backfires and makes employees … Continue reading Methods of Increasing Employee Productivity
Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend by Ray Schultz , Columnist, April 13, 2023 The economy has dampened enthusiasm for investing in content. Only 16% apiece of high-tech and consumer goods companies have significantly increased their investment, according the State of Content Report 2023, a study from Bynder. Moreover, slight increases at … Continue reading Cash-Poor Content: Few Firms Are Greatly Increasing Their Spend
53% of CFOs say they expect to increase the marketing budget by at least 3%. The rest plan on keeping it at current levels or cutting. Constantine von Hoffman on March 20, 2023 Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according to a … Continue reading CFOs split on increasing or cutting marketing budgets
Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising? by Maarten Albarda , Featured Contributor, February 17, 2023 Marketers that invested in Super Bowl ads this year will argue that, yes, their multimillion-dollar investment was a smart move. Especially if you are dog food brand The Farmer’s Dog, as it achieved a collective … Continue reading Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
74% say communicating honestly and transparently is more important now than pre-pandemic. Constantine von Hoffman on June 13, 2022 Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% … Continue reading Tough times increasing consumers’ desire for reliable, trustworthy companies
