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By Clint Rainey September 26, 2023 On the whole, startup founders seem to have been busy this year enjoying the spoils of their hard labor: Their median salary, according to a new report by the startup-focused accounting firm Pilot, has increased by 15%. But then another pattern jumps out: The biggest change in the … Continue reading How much should startup founders pay themselves in salary? Increasingly, the answer is $0
By Laya Neelakandan April 26, 2023 With signs of a possible recession increasingly looming, it’s unclear how companies will adapt to the economic storm that may be headed their way. But for some CEOs, prioritizing diversity in their talent pool remains center stage for their success. “No company would hire an executive who … Continue reading As the economy gets shakier, CEOs are increasingly prioritizing diversity in their talent pools
A new report from G2 shows buyers shifting away from vendor interactions as vendor trust wanes. Kim Davis on September 14, 2022 B2B decision-makers in the market for software, including marketing technology solutions, have less patience with vendor interactions and increasingly look to buy from third-party marketplaces and re-sellers. That’s the main takeaway from the … Continue reading Tech buyers increasingly prefer buying from third-party marketplaces rather than vendors
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period. Andy Taylor on January 5, 2018 Ahead of the 2017 holiday season, I wrote a column detailing how much more important locally focused ads became during the 2016 holiday shopping season, namely Local … Continue reading Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey. Christi Olson on May 25, 2017 In the retail space today, it’s no longer business as usual. Retail is … Continue reading The consumer decision journey in the increasingly complex search retail marketplace
by Laurie Sullivan, Staff Writer @lauriesullivan, September 9, 2016 Why do consumers browse on multiple retail sites when shopping for a specific item? Excluding the fact that they look for a better price, 34% browse multiple sites looking for a better selection, 23% say the product is unavailable, 20% want to compare shipping options, and … Continue reading Study Finds Consumers Increasingly Search Across Multiple Retail Sites Per Session
As consumers continue to shift toward mobile, how can brands use email to improve customer engagement? Columnist Jason Warnock has some tips for marketers. Jason Warnock on July 7, 2015 We’ve heard it before: “Mobilegeddon” is upon us. Just a couple of months ago, Google updated its algorithm to reward mobile-friendly websites. Shifts like this … Continue reading How To Maintain Email Customer Engagement In An Increasingly Mobile Marketplace
David KigerMarch 13, 2015 Optimism among small business owners is at its highest point in seven years, according to a recent poll by the Wells Fargo/Gallup Small Business Index. Among the reasons for the spike: increases in revenue, hiring, cash flow and access to credit. Lisa Stevens, head of small business for Wells Fargo, said … Continue reading Small Business Owners Increasingly Optimistic
Big agencies climb on board the location-analytics train. Greg Sterling on February 12, 2015 For well over a decade the internet has influenced billions and billions of dollars of local or offline spending. But that was largely ignored because it was almost impossible to track digital ads to the offline point of sale (outside of … Continue reading Online-To-Offline Metrics Increasingly Available, Important To Marketers
