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Tag Archives: Indicators

Mobile Advertising’s Lagging Indicators

Mobile Advertising’s Lagging Indicators by Joe Mandese  @mp_joemandese, September 29, 2022 At a time when the ad industry’s leading economists and forecasters are rethinking the concept of the media “line items” they used to calculate ad spending and growth, it’s interesting that none of them have one for “mobile.” That’s because mobile is not really … Continue reading Mobile Advertising’s Lagging Indicators

3 Ways To Use Emotional Indicators In Keyword Research

3 Ways To Use Emotional Indicators In Keyword Research by Bailey Chancellor , Op-Ed Contributor, September 22, 2020 Do you really know how your target audience feels about your products or about topics related to your brand? digital It’s easy to understand how consumers search for various topics and the words they use to describe … Continue reading 3 Ways To Use Emotional Indicators In Keyword Research

Amid the economic gloom, some hopeful indicators emerge for marketers

Consumer confidence and spending have ticked up as people receive stimulus money and anticipate the lockdowns ending. Greg Sterling on April 21, 2020 The COVID-19 pandemic has taken its toll on consumer and business confidence, with various surveys reflecting pessimism and expectations of a deep and serious recession. Indeed, many economic forecasters and major investment … Continue reading Amid the economic gloom, some hopeful indicators emerge for marketers

8 Indicators Your Business Website Is Going Down the Drain

Mike Kappel — October 30, 2019 Follow @PatriotSoftware Your website is a digital storefront for your small business. And because it’s one of the first things a potential customer sees about your company, you better be making a good first impression. But, how can you expect to make a positive impression if your business website … Continue reading 8 Indicators Your Business Website Is Going Down the Drain

Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product

Burke Alder — May 20, 2019 — May 20, 2019 In the world of SaaS products, there are plenty of ups and downs. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up … Continue reading Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product

5 Indicators You Need a Website Redesign & 5 Indicators You Might Not

Roman Kniahynyckyj — June 24, 2017 Follow @kniahynyckyj — June 24, 2017 FirmBee / Pixabay Thinking of a redesign for your website? The fact that you’re even considering it indicates that something is not going as well as you would like. Your reasons may be rather obvious or they may be more subtle. These first … Continue reading 5 Indicators You Need a Website Redesign & 5 Indicators You Might Not

Five indicators of whether you’re doing everything you should with your business’s data

You think you’re doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company’s data practices. Jeff Allen on June 20, 2017   Your boss or colleague has gone on another … Continue reading Five indicators of whether you’re doing everything you should with your business’s data

High-Performance Hiring: 6 Indicators to Tell If a Candidate is a Top Performer

Sean G. McCormick — May 26, 2017 Follow @SeanG_McCormick— May 26, 2017 A common thread in recruitment is hiring high-performing talent. How do you uncover individuals that execute on the highest level? “There is something that is much more scarce, something rarer than ability. It is the ability to recognise ability.” – Robert Half There … Continue reading High-Performance Hiring: 6 Indicators to Tell If a Candidate is a Top Performer