Tag Archives: Individual

Activate Data To Engage The Right Individual

With consumers increasingly expecting personalized marketing messages, columnist Jeff Hirsch predicts that brands’ success will depend on their strategies for data management and one-to-one engagements. Jeff Hirsch on September 24, 2015  People don’t spend money as segments; they make purchase decisions as individuals. Marketers need to reach consumers at this individual level with strategies that … Continue reading Activate Data To Engage The Right Individual

Spotted: Google+ Stories Appearing As Individual Google Now Cards

If you are a Google+ user (with Stories enabled) you may see new notifications in Google Now when a new story has been compiled. Greg Finn on April 6, 2015 Last year’s “stories” release from Google+ was a promising feature that helped condense happenings into a simple story. This feature has not only withstood the test of … Continue reading Spotted: Google+ Stories Appearing As Individual Google Now Cards