TikTok will open a US ‘transparency center’ to combat spying fears It’s the latest move by the company to prove it’s not a threat. R. England @rachel_england SOPA Images via Getty Images Following months of criticism for its potential risk to US security, video-sharing platform TikTok says it is planning a “transparency center” … Continue reading TikTok denies that ByteDance planned to use the app to track individuals in the US
There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make sense in another. Here’s why. Steve Petersen on October 6, 2020 During Discover MarTech in April, I moderated a Birds of a Feather session about Scott Brinker’s new martech role types. … Continue reading A closer look at MarTech role types and T/I-shaped individuals
Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2018 Prior to launching a campaign, one of the biggest questions that marketers seek to answer today centers on whether it should target the household or an individual. Sometimes the consideration of a products or service purchase is made by … Continue reading Should Marketers Ad Target Households Or Individuals?
By Kyle Sanders April 5th, 2016 Personalization is the newest frontier for UX professionals. An overall positive user experience for a vast audience is obviously still a goal, but taking collected knowledge about individual users, leads, visitors, or customers whatever the case may be is a fantastic way to increase engagement, sales, or any other conversion … Continue reading PX Design: Tailored User eXperience For Individuals
