Google’s shock cookie shift complicates measurement, addressability and future planning for digital advertisers. Angelina Eng on October 4, 2024 Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. … Continue reading Google’s cookie pivot leaves 88% of industry in uncertainty: IAB
Agencies and marketing consultants reach out with comments about many different aspects of the Google monopoly verdict. Anu Adegbola on August 13, 2024 With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and … Continue reading The Google monopoly verdict: More industry reactions
July 24, 2024 AI job displacement on the horizon for video game industry, report claims A ‘Wired’ investigation reveals just how heavily video game developers have leaned into AI, while industry layoffs continue to rise. BY Henry Chandonnet AI image generation is getting better, so much better that it could potentially present an existential threat for … Continue reading AI job displacement on the horizon for video game industry, report claims
Content as a commodity for auto dealers? Customers hunting auto inventory across countless websites? That may be the present, but Constellation wants to change the future. Kim Davis on June 18, 2024 “We have one piece of the puzzle people are looking for in the area of personalization,” Diana Lee told me. Lee is … Continue reading Next-level content creation for the auto industry
June 18, 2024 AI is revolutionizing the market research industry. Here’s how—and why Artificial intelligence (AI) offers marketing leaders the ability to understand the “why” behind customer motivations, preferences, and behaviors on a deeper, more granular level. BY Ron Howard In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power … Continue reading AI is revolutionizing the market research industry. Here’s how—and why
The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures. Constantine von Hoffman on June 12, 2024 This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to all its operating systems. While not unexpected, Apple’s … Continue reading Apple doubles down on AI despite signs of an industry slowdown
May 06, 2024 Warren Buffett cautions shareholders AI scams could be the ‘growth industry of all time’ The ‘Oracle of Omaha’ reissued caution at the annual shareholder meeting. BY Associated Press Warren Buffett cautioned the tens of thousands of shareholders who packed an arena for his annual meeting that artificial intelligence scams could become “the growth … Continue reading Warren Buffett cautions shareholders AI scams could be the ‘growth industry of all time’
Learn how leading brands are navigating the privacy-first ecosystem by prioritizing consumer trust and embracing first-party data. Angelina Eng on April 19, 2024 Consumer privacy has become a major focus in the digital advertising industry. New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. As leaders … Continue reading The state of data in 2024: How the ad industry is adapting to privacy regulations
The digital advertising ecosystem finally seems to be preparing for the new, cookie-free, privacy-first environment that is just around the corner. Kim Davis on March 14, 2024 The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at … Continue reading Ad industry steps up to meet signal loss, privacy challenges: IAB
March 11, 2024 6 ways AI and big data are transforming the auto industry This technology will personalize all things automotive, from insurance to maintenance. BY mlindsay The automotive industry is shifting gears, accelerating into the future as new technologies push the boundaries of efficiency, sustainability, and safety. The next phase is already here—the integration … Continue reading 6 ways AI and big data are transforming the auto industry
