Tag Archives: Industry

What The Joint Industry Committee Means For Ad Measurement

What The Joint Industry Committee Means For Ad Measurement by Laurie Sullivan  @lauriesullivan, January 9, 2023 OpenAP, an advanced advertising company, worked with national programmers such as Fox, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery and the VAB to create a committee that will certify multiple cross-platform currencies. The deal, announced Monday, aims to create … Continue reading What The Joint Industry Committee Means For Ad Measurement

When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category?

When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category? by Steve Ellwanger , January 6, 2023   The legal U.S. marijuana industry is a mess. Blame too much illicit and legal supply—the latter prompted in part by over-optimistic hopes for federal legalization—coupled with the high costs of operating cash- and security-dependent dispensaries. Oversupply … Continue reading When Will The Legal Marijuana Industry Resemble A ‘Real’ CPG Category?

Marketing industry diversity improving, but still lags for senior positions

The benefits of diversity and inclusion can be seen in stock and revenue performance, hiring and retention and customer acquisition and loyalty. Constantine von Hoffman on December 7, 2022 While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA.  … Continue reading Marketing industry diversity improving, but still lags for senior positions

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry by Richard Whitman , Columnist, October 14, 2022 The Ad Council is teaming with a group of Historically Black Colleges and Universities and other partners to launch a new career accelerator program designed to foster greater diversity within the next generation of … Continue reading Ad Council Unveils Its Latest Program To Foster Talent Diversity In Ad/Marketing Industry

Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent

  By Jeff Beer October 09, 2022 The advertising industry lost one of its icons with the September 30 passing of Wieden+Kennedy cofounder Dan Wieden at the age of 77.        As I wrote last October, when Wieden’s agency cofounder David Kennedy died at the age of 82, if there was a Mount … Continue reading Ad industry titan Dan Wieden’s legacy is how to find and cultivate creative talent

Why the media industry embraces martech transformation to win over consumers

Unravel complexity to unleash and deliver personalized experiences. Virtusa on October 6, 2022   Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers. Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is … Continue reading Why the media industry embraces martech transformation to win over consumers

Here’s how California’s landmark ‘fast-food council’ could boost wages and change the industry

By Clint Rainey September 06, 2022 California Governor Gavin Newsom signed a first-of-its-kind bill into law on Labor Day that gives fast-food workers a say on their employment terms and industry working conditions, including the ability to raise their own minimum wage to $22 an hour.     The FAST Recovery Act is a radical … Continue reading Here’s how California’s landmark ‘fast-food council’ could boost wages and change the industry

5 Ways Blockchain Can Revolutionize the Manufacturing Industry

5 Ways Blockchain Can Revolutionize the Manufacturing Industry Kiara Miller / 27 Aug 2022   Every nation’s manufacturing industry is one of the most vital economic sectors. Regarding Canada specifically, as per Financial Post, manufacturing accounts for about 10 percent of the country’s GDP. Scalability in a country’s manufacturing industry implies more significant economic growth … Continue reading 5 Ways Blockchain Can Revolutionize the Manufacturing Industry

AI and Machine Learning in Finance: How Bots are Helping the Industry

AI and Machine Learning in Finance: How Bots are Helping the Industry Khushboo Sharma / 17 Aug 2022   Artificial intelligence and ML are making considerable inroads in finance. They are the critical aspect of various financial applications, including evaluating risks, managing assets, calculating credit scores, and approving loans. Businesses use AI and ML: To make … Continue reading AI and Machine Learning in Finance: How Bots are Helping the Industry